Regional Marketing Lead – UK, Ireland & Nordics
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (48.0%).
Occupation Type
Advertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
We are looking for a dynamic and commercially guided Regional Marketing Lead to oversee field and channel marketing activities across the UK, Ireland, and Nordics. This role is important to driving regional demand generation, partner enablement, and campaign execution aligned with sales goals. You will report to the Regional Marketing Manager North and help improve demand generation and marketing excellence across EMEA.
Your Responsibilities
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
We are looking for a dynamic and commercially guided Regional Marketing Lead to oversee field and channel marketing activities across the UK, Ireland, and Nordics. This role is important to driving regional demand generation, partner enablement, and campaign execution aligned with sales goals. You will report to the Regional Marketing Manager North and help improve demand generation and marketing excellence across EMEA.
Your Responsibilities
- Develop regional marketing plans across UK, Ireland, and Nordics, aligned with business and sales goals.
- Be a single contact for regional marketing activities, coordinating with global and EMEA teams,.
- Be a partner to Country Group Directors for both the UK and Ireland, and Nordics.
- Collaborate with sales teams to support field marketing projects and improve pipeline growth.
- Walk regional channel partners through tailored marketing programs, training, and joint campaign execution.
- Develop co-marketing plans based on the regional partner strategy, with quarterly evaluations and funding allocated through pay-for-performance budgets.
- Support PartnerNetwork activities for local Distributors, System Integrators, and OEMs.
- Increase participation of the regional customer base in both local and external events.
- Coordinate local events with sales, marketing, and business teams, and represent us on site.
- Utilise flagship events for the region, including ROKLive.
- Manage adaptation of integrated campaigns across digital and physical channels, ensuring localization and relevance.
- Integrate regional events into broader campaigns, ensuring consistency and influence.
- The regional marketing team is responsible for multiple EMEA programs.
- Responsibilities can include supporting events in other subregions and managing digital programs across the region connected to campaigns, associations, and applications.
- 10+ years of B2B marketing experience, with expertise in field and channel marketing.
- Experience managing regional campaigns and partner marketing programs.
- Skills in project management, senior partner management, and communication.
- Experience in working in a matrixed organization.
- Customer-centric mindset with a focus on supporting engagement and conversion.
- Experience with digital marketing platforms and tools (Eloqua, LinkedIN, Salesforce...)
Our benefits package includes …
- Volunteer Paid Time off available after 6 months of employment for eligible employees.
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.