Sales Assistant

At Alex Begg, our luxurious cashmere and knitwear products—crafted under the Begg & Co brand and for some of the world’s most prestigious fashion houses—are brought to life by generations of Scottish expertise. Our talented and diverse team is central to our success, and we believe that true creativity flourishes when everyone feels valued, included, and empowered to bring their authentic selves to work.

At Alex Begg, we are committed to fostering an inclusive and diverse work environment that contributes meaningfully to just and equitable communities across all social identities. We recognise the historical and ongoing systems that sustain inequality among systematically disadvantaged groups, and we are dedicated to adopting intentional plans to address these issues within our organisation and value chain.

Purpose and objective of the role

As a Sales Associate, you will embody the spirit of Begg x Co, offering each client a uniquely warm, attentive and gracious experience. Through your presence, product knowledge and care, you will help shape an atmosphere where clients feel welcomed, understood and inspired.

You will serve as one of the first ambassadors of the Begg x Co universe. Through attentive hospitality and thoughtful presence, you will guide clients through our collections, ensuring every interaction is personal, elegant and memorable.

You will support the smooth running of the boutique — maintaining an impeccable environment, assisting with operational tasks, and contributing to the daily rhythm of the team with poise, curiosity and consistency.

Main Duties and Responsibilities

Client Welcome

• Offer every guest a refined, warm and personalised welcome

• Create an atmosphere of calm attentiveness where discovery can unfold naturally

Product Knowledge & Storytelling

• Share the heritage, fibres and craftsmanship behind our pieces with grace

• Tailor each conversation to the client’s curiosity and pace

Client Support & Transactions

• Support clients throughout their journey, including styling guidance, fittings and thoughtful product advice

• Execute wrapping, packaging and payments with precision and care

Boutique Presentation

• Maintain visual harmony across the boutique, ensuring displays remain replenished, tidy and aligned with brand standards

Operational Excellence

• Support back of house operations including stock movement, inventory and deliveries

• Uphold rigorous standards of accuracy and discretion

Team Spirit

• Contribute positively to a supportive, collaborative team environment

• Participate in briefings, share insights, and respond with calm agility to evolving needs

After Sales & Client Care

• Assist with aftercare, exchanges and repairs

• Extend the same attentive service beyond the point of sale

Person Specification

• Natural poise, with a sincere passion for craft, detail and timeless design.
• Friendly, articulate and emotionally intelligent in client‑facing situations.
• Discreet, respectful and naturally inclined toward teamwork.
• Organised, adaptable and composed, with the ability to follow procedures with care and accuracy.
• Open, curious and committed to learning, growth and contributing to a culture of shared excellence.

Knowledge, skills and experience

• Previous experience in a retail, hospitality or luxury service environment is preferred.
• Excellent spoken English: additional languages — such as Mandarin, Arabic, Russian, French or Japanese — are a valued asset.

Personal Attributes (Essential)

Craftsmanship – Always apply high standards to your work, building on our legacy for future generations.

Authenticity – True to yourself and celebrate individual differences.

Bravery – Be ambitious and take action, embrace challenges with a courageous spirit.

Creative Curiosity – Keep an open mind and continuously challenge, seeing each day as an opportunity to discover & create.

Being Human – Display care for colleagues, communities, and our planet, supporting each other to make our unique contribution.