Sales Development Representative

ABEC is a leading specialist in controls automation, delivering intelligent solutions that help organisations optimise their buildings, reduce energy consumption, and enhance sustainability performance. With a strong reputation for technical expertise and customer service, we partner with clients across multiple sectors, including commercial real estate, healthcare, education, data centres, retail, and industrial facilities.

Our core product and service lines include:

· New Build BMS, PME and other controls automation systems

· BMS, PMS, PME and controls automation systems maintenance, remote services, and monitoring

· Special Projects in existing buildings (for Facilities Managers and End Users)

· Energy Contracts and Energy Efficiency Projects

· Smart Buildings Solutions (Analytics & IoT)

We are a fast-growing company with operations across the UK, wider Europe, and the Gulf Region, supporting clients in delivering on their operational, financial, and environmental goals. ABEC’s head offices are located in Tewkesbury and Wokingham, supported by a highly skilled workforce that is predominantly field-based or working remotely. This agile structure enables us to provide nationwide coverage and international reach while maintaining the flexibility and responsiveness our clients value.

The Sales Development Representative (SDR) plays a key role in driving the growth of ABEC Limited’s Managed Services business by generating and qualifying new sales opportunities. Acting as the first point of contact for lower-touch, dormant, and prospective accounts, the SDR is responsible for proactive outreach, relationship building, and identifying customer needs.

Working closely with Account Managers, the SDR ensures a consistent pipeline of qualified meetings and opportunities, enabling the wider sales team to focus on closing business and expanding key accounts. This role is critical in maintaining engagement across the customer base, supporting targeted sales initiatives, and contributing to the overall success of the Managed Services sales strategy.

• Conduct outbound calls, emails, and sequences to engage existing and prospective customers.
• Warm up and nurture lower‑touch, dormant, and developing accounts to create new opportunities.
• Qualify leads using a structured framework and schedule meetings for Account Managers.
• Maintain an active cadence across assigned accounts to ensure consistent coverage.
• Keep CRM records accurate and up to date following every interaction.
• Support targeted sales campaigns, events, and initiatives.
• Collaborate closely with Account Managers to hand over (qualified) meetings and insights.
• Support the preparation of PQQs (Pre-Qualification Questionnaires) and tender submissions by gathering information, coordinating inputs, and ensuring timely completion.

• Strong skills in Inside Sales and Lead Generation
• Proficiency in Communication and relationship-building with clients
• Experience in Sales and Business Development, with a proven ability to meet and surpass targets
• Self-motivated and organized, with the ability to work independently and as part of a team
• Familiarity with CRM tools and sales strategies is a plus
• Confidence in presenting and pitching solutions to potential clients