Sales Leader – Fire, UK/CE
CompanyArmstrong Fluid Technology
Location
Manchester, England, United Kingdom
Employment TypeFull-time
Posted At4/22/2026
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Occupation TypeFire service officers (watch manager and below)
Occupation Code Skill LevelMedium Skilled
Sponsorship EligibilityIneligible for Sponsorship
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Description
Title: Sales Leader – Fire, UK/CE
Reports to: Sales Director EMEA
Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
As the Sales Leader – Fire Systems (UK/CE), this role will drive Armstrong’s commercial strategy and delivery across the UK/CE region by aligning global growth goals with local fire market dynamics, building a scalable go-to-market approach, strengthening strategic customer relationships, and ensuring effective sales execution in complex, regulated, and specification-driven markets. The role also leads all Fire Systems commercial activity across UK/CE, collaborating with global teams, supporting local sales leaders, engaging regulators and authorities, and reinforcing Armstrong’s position within fire protection and life safety sectors. Located in UK with 70% travel across UK/CE/MEA.
Key Accountabilities
Strategic Leadership & Fire Market Transformation (UK/CE)
Reports to: Sales Director EMEA
Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
As the Sales Leader – Fire Systems (UK/CE), this role will drive Armstrong’s commercial strategy and delivery across the UK/CE region by aligning global growth goals with local fire market dynamics, building a scalable go-to-market approach, strengthening strategic customer relationships, and ensuring effective sales execution in complex, regulated, and specification-driven markets. The role also leads all Fire Systems commercial activity across UK/CE, collaborating with global teams, supporting local sales leaders, engaging regulators and authorities, and reinforcing Armstrong’s position within fire protection and life safety sectors. Located in UK with 70% travel across UK/CE/MEA.
Key Accountabilities
Strategic Leadership & Fire Market Transformation (UK/CE)
- Define and execute the UK/CE Fire Systems commercial strategy aligned with global objectives and local regulatory frameworks.
- Lead and unify a matrixed UK/CE Fire Systems sales organisation with a strong focus on compliance, performance, and execution discipline.
- Develop future leaders through structured coaching, capability building, and succession planning across key European markets.
- Ensure Armstrong Fire Systems solutions are embedded into regional standards, consultant specifications, and approved design frameworks.
- Identify and prioritise high-growth sectors such as data centres, infrastructure, energy, and industrial across UK/CE markets.
- Develop deep partnerships with consultants, contractors, and OEMs to drive early-stage specification and long-term project influence.
- Expand revenue streams through lifecycle services, retrofit opportunities, and digital/fire monitoring solutions aligned to regional compliance requirements.
- Implement strong commercial governance covering pipeline integrity, forecasting accuracy, margin discipline, specification conversion, and project delivery performance.
- Design and manage incentive structures that balance revenue growth with profitability and delivery performance (OTIF, execution quality, customer commitment adherence).
- Drive consistent use of CRM and ADEPT systems to improve visibility, accountability, and data-driven decision-making across all fire opportunities.
- Build a high-performance, safety-first, customer-centric culture across UK/CE Fire Systems sales teams.
Education & Experience
To thrive in this role, you should bring:
Bachelor's degree in Mechanical or Electrical Engineering, Business, or related field (Master’s or MBA preferred)
Substantial experience in commercial leadership roles in the Fire Protection, Life Safety, or related industrial markets across EMEA
Track record of driving growth through specification-driven, high-value, B2B sales within regulated verticals (e.g., industrial, data centres, infrastructure)
Strong understanding of FM/UL approval systems, regional fire codes (e.g., EN12845, LPCB, NFPA), and the design-to-approval lifecycle
Experience managing complex customer engagements involving consultants, OEMs, authorities having jurisdiction (AHJs), and insurers
Deep familiarity with long-cycle capital sales processes in compliance-heavy environments
Technical And Sales Competencies
In-depth knowledge of fire protection system design, fire pump integration, and multi-zone life safety systems
Proven experience securing Basis of Design (BOD) specifications in large-scale or mission-critical facilities
Advanced capability in CRM systems and ADEPT software, with a focus on data integrity, funnel management, and predictive insights
Demonstrated success in consultative selling, value-based pricing, and building strategic partnerships
Proficiency in Microsoft Office 365, CRM reporting tools, and sales enablement platforms
Excellent presentation skills with the ability to communicate technical value propositions to both executive and field audiences
Demonstrated delivery to the sales targets, individually and team target
Soft Skills & Other Requirements
Strategic thinker with the ability to translate vision into action
Strong executive presence with collaborative leadership style and cross-cultural agility
Commercially disciplined, highly organised, and detail-oriented
Strong communication skills
Additional European language – desirable
Significant exposure to internal markets
Willingness and ability to travel extensively across UK/CE
Why Armstrong Fluid Technology?
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.
Strong executive presence with collaborative leadership style and cross-cultural agility
Commercially disciplined, highly organised, and detail-oriented
Strong communication skills
Additional European language – desirable
Significant exposure to internal markets
Willingness and ability to travel extensively across UK/CE
Why Armstrong Fluid Technology?
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.