Sales Manager

Department: Sales

Employment Type: Full Time

Location: Petersfield

Description

New to the Bright Software Group, The Payroll Centre has been providing expert payroll training and qualifications for more than 25 years, supporting organisations and individuals to consistently produce compliant and accurate payrolls through on-demand expertise and professional development.

At Bright, we create cutting-edge software for accounting, payroll, tax, and practice management, serving over 500,000 UK companies and 40,000 desktop customers. Together, we lead the industry with innovative solutions and unparalleled customer support, creating opportunities for businesses to succeed in a supportive, collaborative environment that values your voice and contributions.

The Opportunity

We are seeking a dynamic and experienced Sales Manager to lead our Sales team. This is a leadership role with significant influence, where you will shape sales plans and steer business forecasting. The role focuses on driving long term strategic account growth, developing new business opportunities, and implementing strategies to achieve ambitious sales targets, while leading and inspiring a high-performing team to deliver outstanding results.

The ideal candidate will have a strong background in Sales or Financial Services, proven leadership experience, and exceptional strategic and marketing planning skills. You will motivate and guide the team to deliver outstanding results while ensuring alignment with company objectives.

What Will You Do?

• Set the sales strategy and manage the achievement of team sales targets and key business goals
• Execute sales plans in line with brand guidelines and company objectives
• Manage team pipeline, forecasting, and reporting to the General Manager
• Drive sales performance and revenue growth through effective account management

Work with the Marketing team to support campaign execution and lead generation activities

Monitor sales performance metrics and take corrective action to ensure targets are met

Build and maintain strong client and internal relationships and ensure high levels of customer satisfaction

Represent the company in a positive and supportive manner at all times

Coach and develop team members to reach their full potential and build a strong succession pipeline

Key Responsibilities

Leadership & Team Development

• Lead, manage, support, and develop the sales team
• Recruit, train, and mentor staff in line with company policy
• Conduct regular performance reviews, one-to-ones, and appraisals
• Drive a positive, high-performance culture in the team
• Identify skills gaps and provide coaching to improve team capabilities
  
  

Sales Strategy & Execution

• Manage key client accounts and develop strong relationships
• Execute sales strategies to increase revenue and market share
• Achieve and exceed team sales targets
• Provide weekly pipeline reports and accurate forecasts to the General Manager
• Build strong client relationships and maintain high levels of customer satisfaction
• Deliver persuasive sales presentations to prospective clients
• Identify and pursue new business opportunities
• Champion best practices and make recommendations for process improvements
  
  

Sales x Marketing

• Work with the Marketing team to identify new revenue opportunities
• Support marketing activities including digital campaigns, events, and lead generation
• Manage leads effectively to ensure conversion from marketing to sales
• Provide feedback to Marketing on campaign effectiveness and market insights
• Ensure consistent brand messaging in all customer interactions