Sales Manager

Be Part of Something Exceptional: Join Us as a Sales Manager / Customer Relationship Manager at Hallmark Luxury Care Homes

At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. We believe in celebrating the privilege of ageing and embracing it with open arms. Since our inception in 1997, we've been committed to delivering outstanding care across all our homes in England and Wales.

As a family-run provider, we understand the importance of nurturing relationships, and that's why our care revolves around family values. Each of our homes is equipped with innovative facilities and supported by a dedicated care team, ensuring a comfortable stay alongside the highest quality care available.

The Role:

Our Customer Relationship Manager is responsible for ensuring sales activity and occupancy fees are met. If sales, marketing budgets and spreadsheets get you excited, we’d love to hear from you!

This role isn’t just about KPIs; there is an element of PR, relationship building, and networking involved. Our Customer Relations Manager is actively involved in marketing events to promote their home, supporting management to ensure revenue targets are met and following through on all lead enquiries. There is also an element of building meaningful relationships with our residents and their families.

Key Responsibilities:

• Engaging with prospective new Residents and/or family members, ensuring we share knowledge and match the most suitable service offerings.
• Working with existing Residential agreements to ensure the offering remains in line with and exceeds expectations.
• Engaging with new leads and enquiries, providing a warm and engaging response in a timely and professional manner.
• Working closely with the Central Support Marketing team, ensuring you represent the Brand and use the tools and assets available and in line with the Corporate marketing strategy.
• Work towards ensuring the home has full occupancy, working against monthly targets to ensure the home is on track to being full.
• Generating referrals and interest in the local community, increasing brand awareness to potential new audiences around the luxury offering
• Working collaboratively as part of the Homes leadership team.

What We're Looking For:

Experience

• Background in a B2C sales environment, ideally within care or hospitality.
• Comfortable delivering a warm, engaging and empathetic sales experience in a high-end or luxury setting.

Knowledge & Skills

• Confident using spreadsheets, budget trackers and reporting tools, with the ability to spot trends and problem-solve.
• Strong communication and listening skills, able to engage effectively with residents, families and team members.
• Understanding of compliance, service quality and the importance of maintaining high standards.

Personal Qualities

• Professional, committed and able to role‑model Hallmark’s high-quality service.
• Adaptable to the changing needs of care home environments.
• A genuine passion for the care sector and for contributing to a warm, family-focused culture.
• Flexible and willing to support occasional open evenings, weekend events or community activities, taking ownership of the role with autonomy.

Reap the Rewards

Your dedication and hard work will be celebrated with a competitive salary, outstanding training and development opportunities, and a supportive work environment. But that's not all! Here's what else you can expect:

• Valued as our Greatest Asset: Be part of a values-driven company that puts people first.