Sales Manager - Strategic Accounts

Job Title

Sales Manager, Growth (UK) - Strategic Acccounts

Reports to

Chief Revenue Officer

Location / work pattern

Hybrid – Manchester WeWork office space, with work-from-home flexibility

Salary

£70,000 - £90,000 (dependent on experience)

£110,000 - £140,000+ OTE (uncapped commission)

What we do

Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.

We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.

Our platform combines behavioural science with well-segmented consumer panels across multiple international markets. We have an enviable and growing customer list that speaks for itself.

About the role

This is a senior commercial leadership role at the sharp end of Vypr’s growth agenda. As Sales

Manager, Growth, you will lead a small team of Senior Business Development Managers whose remit spans the most strategically significant revenue opportunities in the business: expansion of existing accounts, acquisition of high-value new logos, entry into new sectors, and development of new geographic markets.

Your team are experienced operators – they don’t need hand-holding. What they need is a leader who can sharpen their thinking on complex, high-stakes deals, help them navigate ambiguity, and raise the ceiling on what they can achieve. You’ll also carry a modest personal book, getting directly involved in select strategic opportunities where your seniority and experience can make a meaningful difference to the outcome.

The growth team plays a central role in driving up the average contract value (ACV) of Vypr’s new business function. You’ll work closely with the CRO, Marketing, and Customer Success to ensure the team is focused on the right opportunities and equipped with the best possible commercial proposition. This is a role for someone who thinks strategically, operates with confidence at the most senior levels, and has the leadership credibility to get the best out of experienced, high-calibre salespeople.

What you will do

Team leadership

• Lead, mentor, and performance-manage a small team of senior BDMs, setting a high bar for

commercial thinking, deal execution, and strategic account planning.

• Create a culture of ambition and rigour – where big targets are embraced, deals are thoroughly

qualified, and every opportunity is pursued with the right level of craft and intensity.• Conduct regular deal reviews and coaching sessions, challenging your team’s assumptions

and helping them find angles that materially improve win rates on complex, high-value

pursuits.

• Maintain strong forecast discipline and pipeline governance across the team, ensuring the

CRO has an accurate, reliable view of growth pipeline at all times.

Strategic growth execution

• Own the team’s performance across strategic growth pillars: current account expansion, big

logo acquisition and new sector development.

• Drive ACV growth across the new business function by ensuring the team is consistently

targeting and winning high-value, strategically significant opportunities.

• Lead the development of account-based strategies for priority new logos – coordinating

internal resources, crafting tailored commercial propositions, and guiding senior stakeholder

engagement.

• Support and guide new sector and market entry plays – helping the team build credibility and

pipeline in unfamiliar territory through sharp positioning and the right outreach strategy.

• Partner closely with Customer Success to identify and convert expansion opportunities within

Vypr’s existing customer base, ensuring a seamless commercial handoff and a compelling

value story for upsell conversations.

Personal contribution

• Maintain a low-level personal pipeline of select, high-stakes opportunities – primarily large

enterprise logos, complex multi-market deals, or strategically sensitive relationships that

benefit from your direct involvement.

• Represent Vypr at a senior level in prospect and customer conversations, including at C-suite

and board level where appropriate.

• Act as a commercial role model for the team – demonstrating what great looks like in terms of

deal strategy, stakeholder management, and commercial creativity.

Cross-functional and strategic

• Work closely with Marketing to build targeted, insight-led campaigns and programmes aligned

to the team’s growth pillars.

• Provide regular intelligence to the CRO and broader leadership team on market dynamics,

competitive landscape, and the commercial signals coming from the growth pipeline.

• Input into Vypr’s wider go-to-market strategy, particularly around new sector and market

prioritisation.

• Play an active role in recruitment and onboarding as the growth team scales.

What you are good at

• A highly experienced commercial leader with a strong track record of leading senior sales

teams and personally closing complex, high-value B2B SaaS deals.

• Minimum 6–10 years of B2B SaaS sales experience, with demonstrable experience managing

and elevating the performance of senior individual contributors.

• Proven ability to operate across multiple growth vectors simultaneously – expansion,

enterprise acquisition, new sector or market development.• Deep familiarity with the UK FMCG, retail, or CPG landscape; existing senior relationships in these sectors are a significant advantage. Exposure to adjacent sectors or international

markets is a plus.

• Commercially strategic – you think in terms of ACV, deal architecture, and long-term account

value, not just in-year revenue.

• A credible, confident senior presence – able to engage persuasively at C-suite level and to

coach your team to do the same.

• Skilled at leading experienced salespeople – you understand that managing senior BDMs

requires a different approach to managing developing reps, and you adapt accordingly.

• Expert in enterprise sales methodologies (SPIN, MEDDIC, Challenger, or equivalent) and in

applying these frameworks in complex, multi-stakeholder environments.

• Highly proficient in Salesforce and sales engagement platforms; experienced in building and

maintaining rigorous pipeline hygiene across a senior team.

• Collaborative and cross-functional by nature – you work well with Marketing, Product, and

Customer Success, and you understand the commercial value of those relationships.

What we offer

• Hybrid working – Manchester HQ with work-from-home flexibility

• Competitive base salary and uncapped commission structure

• Enhanced annual leave

• Access to a global benefits and reward platform

• Employee Assistance Programme (EAP) and wellbeing support

• Life assurance

• Birthday off

• Work from anywhere policy

• A performance-driven bonus package

What next?

Our Talent Selection process is built around creating a mutual, fair, and transparent dialogue – one that helps you and us establish whether this could be a genuinely rewarding career move. We’ll make space to discuss your leadership experience and ambitions alongside our growth plans, give you the opportunity to meet your potential line manager and peers, showcase your approach in a practical scenario, and spend time in one of our working spaces.