Sales Tech Enablement Specialist

Sales Tech Enablement Specialist

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of over 2,000 world-class practitioners, with offices in 19 locations worldwide. As a Nasdaq-listed company, we are also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research, and a FTSE 100 member recognised as one of Britain's Most Admired Companies.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our 240 Blackfriars office.

We are seeking a Sales Tech Enablement Specialist to join our Sales Operations & Enablement team. The role is based out of our office in -London, UK. Reporting to the Sales Tech Enablement Manager, you will serve as the subject matter expert for our sales technology stack, supporting a global sales organization of 100+ professionals. This role is critical in maximizing the effectiveness of our sales tools, driving user adoption, and ensuring our sales teams have the technical capabilities to achieve their targets.

Key Responsibilities

Sales Technology Management & Optimisation

• Serve as the primary subject matter expert for our sales technology stack, including Salesforce, Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay
• Maintain deep knowledge of platform capabilities, features, and best practices to guide sales team usage
• Monitor tool utilization and adoption metrics, identifying opportunities for improved engagement
• Configure and optimize sales tools to align with business processes and sales workflows
• Triaging and resolving inbound queries in a timely manner from users relating to enablement, such as training and knowledge improvement, general ‘how to’ questions and scoping out enhancement requests to be able to act as the bridge between the users and technical teams
• Troubleshoot technical issues and serve as first point of contact for sales technology support
• Partner with IT and vendor support teams to resolve complex technical challenges
• Participate in User Acceptance Testing (UAT) for enhancement request and technical fixes

Training & Enablement

• Manage end-to-end onboarding process for new users across the Sales Technology stack
• Design and deliver comprehensive training programs for new hires and existing sales team members on all sales technology platforms
• Create engaging training materials including user guides, video tutorials, quick reference sheets, and FAQs
• Conduct live training sessions (virtual and in-person) for individual tools and integrated workflows
• Provide ongoing coaching and support to drive continuous learning and skill development
• Maintain a centralized knowledge base and resource library for self-service learning

Data Analytics & Reporting

• Build and maintain dashboards and reports that track sales technology usage, adoption, and effectiveness
• Analyse sales activity data to identify trends, gaps, and opportunities for improvement
• Provide actionable insights to sales leadership on tool performance and ROI
• Monitor data quality and integrity across platforms, implementing data hygiene best practices
• Create custom reports to support sales operations and strategic initiatives
• Track and report on key enablement metrics and KPIs

Process Optimisation & Best Practices

• Document and standardize sales processes and workflows across the technology stack
• Identify inefficiencies in current processes and recommend improvements
• Collaborate with Sales Operations to implement process enhancements
• Establish and communicate best practices for tool usage and sales workflows
• Conduct regular audits of tool configurations and user permissions

Tool Evaluation & Implementation

• Participate in the evaluation of new sales technologies and platform enhancements
• Support the implementation and rollout of new tools or major platform updates

Cross-Functional Collaboration

• Partner with Sales Operations, Marketing Operations, and IT teams to ensure seamless integration across systems
• Act as liaison between sales teams and technical stakeholders
• Collaborate with Sales Enablement team members on broader enablement initiatives
• Support sales leadership with technology-related projects and strategic initiatives
• Communicate platform changes, updates, and enhancements to the global sales organisation

Qualifications

Experience

• Proven experience in sales enablement, sales operations, or sales technology roles
• Hands-on experience with Salesforce CRM (administration or power user level)
• Proven experience with sales engagement platforms (Outreach or similar)
• Experience supporting or training sales teams on technology platforms
• Track record of driving user adoption and behaviour change through enablement initiatives

Technical Skills

• Advanced proficiency with Salesforce (reports, dashboards, workflows)
• Working knowledge of Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay
• Strong data analysis skills with ability to create meaningful reports and dashboards
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Comfortable learning new technologies quickly and independently
• Experience with learning management systems

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year