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Description
Sales Tech Enablement Specialist
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?
At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We’re a vibrant community of over 2,000 world-class practitioners, with offices in 19 locations worldwide. As a Nasdaq-listed company, we are also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research, and a FTSE 100 member recognised as one of Britain's Most Admired Companies.
About Informa TechTarget
Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.
With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:
Trusted information that shapes the industry and informs investment
Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
For more information, visit informatechtarget.com and follow us on LinkedIn
Job Description
This role is based in our 240 Blackfriars office.
We are seeking a Sales Tech Enablement Specialist to join our Sales Operations & Enablement team. The role is based out of our office in -London, UK. Reporting to the Sales Tech Enablement Manager, you will serve as the subject matter expert for our sales technology stack, supporting a global sales organization of 100+ professionals. This role is critical in maximizing the effectiveness of our sales tools, driving user adoption, and ensuring our sales teams have the technical capabilities to achieve their targets.
Key Responsibilities
Sales Technology Management & Optimisation
Serve as the primary subject matter expert for our sales technology stack, including Salesforce, Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay
Maintain deep knowledge of platform capabilities, features, and best practices to guide sales team usage
Monitor tool utilization and adoption metrics, identifying opportunities for improved engagement
Configure and optimize sales tools to align with business processes and sales workflows
Triaging and resolving inbound queries in a timely manner from users relating to enablement, such as training and knowledge improvement, general ‘how to’ questions and scoping out enhancement requests to be able to act as the bridge between the users and technical teams
Troubleshoot technical issues and serve as first point of contact for sales technology support
Partner with IT and vendor support teams to resolve complex technical challenges
Participate in User Acceptance Testing (UAT) for enhancement request and technical fixes
Training & Enablement
Manage end-to-end onboarding process for new users across the Sales Technology stack
Design and deliver comprehensive training programs for new hires and existing sales team members on all sales technology platforms
Create engaging training materials including user guides, video tutorials, quick reference sheets, and FAQs
Conduct live training sessions (virtual and in-person) for individual tools and integrated workflows
Provide ongoing coaching and support to drive continuous learning and skill development
Maintain a centralized knowledge base and resource library for self-service learning
Data Analytics & Reporting
Build and maintain dashboards and reports that track sales technology usage, adoption, and effectiveness
Analyse sales activity data to identify trends, gaps, and opportunities for improvement
Provide actionable insights to sales leadership on tool performance and ROI
Monitor data quality and integrity across platforms, implementing data hygiene best practices
Create custom reports to support sales operations and strategic initiatives
Track and report on key enablement metrics and KPIs
Process Optimisation & Best Practices
Document and standardize sales processes and workflows across the technology stack
Identify inefficiencies in current processes and recommend improvements
Collaborate with Sales Operations to implement process enhancements
Establish and communicate best practices for tool usage and sales workflows
Conduct regular audits of tool configurations and user permissions
Tool Evaluation & Implementation
Participate in the evaluation of new sales technologies and platform enhancements
Support the implementation and rollout of new tools or major platform updates
Conduct user acceptance testing for new features and integrations
Gather feedback from sales users to inform tool selection and configuration decisions
Manage relationships with technology vendors and attend relevant training sessions
Cross-Functional Collaboration
Partner with Sales Operations, Marketing Operations, and IT teams to ensure seamless integration across systems
Act as liaison between sales teams and technical stakeholders
Collaborate with Sales Enablement team members on broader enablement initiatives
Support sales leadership with technology-related projects and strategic initiatives
Communicate platform changes, updates, and enhancements to the global sales organisation
Qualifications
Experience
Proven experience in sales enablement, sales operations, or sales technology roles
Hands-on experience with Salesforce CRM (administration or power user level)
Proven experience with sales engagement platforms (Outreach or similar)
Experience supporting or training sales teams on technology platforms
Track record of driving user adoption and behaviour change through enablement initiatives
Technical Skills
Advanced proficiency with Salesforce (reports, dashboards, workflows)
Working knowledge of Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay
Strong data analysis skills with ability to create meaningful reports and dashboards
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Comfortable learning new technologies quickly and independently
Experience with learning management systems
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world