Senior Brand Manager - Guinness

Job Title: Senior Brand Manager – Guinness Win at Home (12 month Fixed Term Contract)

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:
At Diageo our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.  You will have one foot in today and one foot in tomorrow, as you balance in- year performance delivery (P&L, Market Share, Brand Equity and Consumer Penetration) with the vision, strategy and creativity to ensure the long-term success of our brands. 

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, you’ll be celebrated and supported in our inclusive culture. 

Role Dimensions  

Guinness is one of the most iconic brands in the world and is enjoying a period of exceptional growth as No.1 beer in GB. This role looks to unlock the next chapter of growth of Guinness in the Off-Trade, doubling Guinness share by unlocking all year-round penetration and frequency, converting seasonal shoppers into repeat purchasers (across the portfolio). 

Role Accountability 

• Lead the cross‑functional delivery of the next phase of Guinness off‑trade growth, across Grocery, Convenience, and Digital, driving sustainable volume and value growth in collaboration with key strategic customers. 

• Build desirability and elevate at‑home quality perceptions, positioning Guinness as the premium choice for meaningful, high‑quality occasions linked to sport, food, and social rituals. 

• Establish and embed a test‑and‑learn culture, enabling rapid insight generation, agile optimisation, and the fast scaling of ideas proven to drive impact. 

• Define and embed a clear pack and price architecture strategy, fully integrated into the annual commercial and planning cycle to support premiumisation and long‑term growth. 

Ideal Experience 

• Minimum 8+ years’ experience in consumer marketing and/or off‑trade channel roles, with a proven track record of delivering incremental brand and category growth. 

• Proven experience leading end‑to‑end marketing campaigns, managing an integrated agency ecosystem from briefing through to execution across the full media mix and into point of purchase, in close collaboration with customers. 

• Experience working in matrixed organisations with multiple stakeholders across Global, in market and commercial teams. 

• Strong ability to translate consumer, shopper, and cultural data into actionable insight, driving clear brand and commercial outcomes. 

• Demonstrated capability to use data, performance learning, and effectiveness metrics to improve marketing prioritisation, decision‑making, and return on investment over time. 

Leadership Capabilities: 

Win through Execution 

• High standards of delivery: High energy and ambition to achieve successful outcomes 

• Balances analysis and execution and adjusts thinking in the face of new information 

• Actively spots opportunities or issues and identifies which are urgent and important 

• Generates a range of workable solutions, decides what should be done and takes action 

Shape the Future  

• Sees the big picture and possibility from multiple angles and through a creative lens 

• Frames issues in a way that creates clarity and incorporates others' best thinking 

• Accurately digests large amounts of information and breaks down complex problems thoroughly 

• Challenges themselves and others to take on new or unfamiliar tasks and ways of working 

Inspire through Purpose 

• Communicates in a compelling, persuasive and impactful way 

• Draws on a variety of influencing styles to engage different audiences 

• Finds broader meaning in their work and aspires to make a significant difference 

• Reads their environment and understands how culture and context influences people 

Invest in Talent 

• Displays confidence in their ability to meet challenges and succeed 

• Maintains belief and optimism and bounces back quickly from setbacks or failures 

• Demonstrates a realistic and thoughtful awareness of their own capabilities 

• Proactively seeks feedback and development for growth and takes action 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.