Senior Content Marketing Manager (d/f/m)
UK Visa Sponsorship Analytics
Occupation Type
Marketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
This role requires 3 days per week in the office and is based in Amsterdam or London.
Are you ready to transform how businesses think about HR? At Personio, you'll craft compelling narratives and assets that convert interest into action and shape the future of work.
We're looking for a Senior Content Marketing Manager to drive content strategy and execution for Personio across UKI and BENELUX markets. You'll own personalised, market-specific content that builds awareness, drives engagement, and accelerates pipeline for our all-in-one HR platform. Working at the intersection of Regional Marketing, Performance Marketing, Brand, and Sales, you'll play a key role in scaling our presence and reputation across two of our key markets.
You'll establish Personio's regional positioning in UKI & BENELUX and scale production through a mix of AI-enabled workflows and external partner management, with a strong emphasis on community-led marketing.
Role Responsibilities: What you'll do
This role requires 3 days per week in the office and is based in Amsterdam or London.
Are you ready to transform how businesses think about HR? At Personio, you'll craft compelling narratives and assets that convert interest into action and shape the future of work.
We're looking for a Senior Content Marketing Manager to drive content strategy and execution for Personio across UKI and BENELUX markets. You'll own personalised, market-specific content that builds awareness, drives engagement, and accelerates pipeline for our all-in-one HR platform. Working at the intersection of Regional Marketing, Performance Marketing, Brand, and Sales, you'll play a key role in scaling our presence and reputation across two of our key markets.
You'll establish Personio's regional positioning in UKI & BENELUX and scale production through a mix of AI-enabled workflows and external partner management, with a strong emphasis on community-led marketing.
Role Responsibilities: What you'll do
- Content Strategy & Execution: You develop and execute market-specific content plans for UKI and BENELUX that establish Personio's point of view in HR, create demand, and drive regional growth goals.
- Regional Positioning & Narrative: You translate company strategy into market-specific messaging for UKI & BENELUX—reflecting local HR priorities, competitive context, and buying committee dynamics to ensure Personio resonates authentically in each region.
- Thought Leadership & Content Creation: You create high-impact content across all channels—landing pages, social channels, ABM campaigns, video scripts, webinar content, and email campaigns—that positions Personio as a leader in HR technology and resonates with HR teams and business leaders. You also know how to create clear briefs and guide creation projects, executed by other teams.
- Experience & Language Requirements: You bring 5+ years of content marketing experience in B2B SaaS (preferably HR tech, fintech, or business software). You are a native Dutch or native English speaker with outstanding writing skills and can create compelling content tailored for both the Benelux and UKI markets.
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 2 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
- Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity