Senior Content Strategist

insightsoftware is seeking a Senior Content Strategist to serve as a partner to the EPM marketing team - developing and producing content that earns attention, builds credibility, and drives pipeline. This is not a production or program management role. This individual thinks like a marketer, understands how buyers make decisions, and builds content that moves people through a journey. They will work as a senior IC embedded in a team of marketers, contributing to campaign strategy, engaging directly with customers, and producing content that sales wants to use and buyers actually read. AI is not an add-on in this role - it is core to how this person works, produces, and scales. The ideal candidate is already an AI power user or is genuinely committed to becoming one, and brings 7+ years of B2B content and marketing experience, exceptional writing skills, and the instinct and drive to 

What Will You Do? 

• Define and own the content strategy for your EPM area, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types. 

• Map content to buyer personas, funnel stages, and use cases across the Office of the CFO, identifying category-defining angles and white space opportunities, particularly in AI for finance. 

• Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership. 

• Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership. 

• Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions. 

• Translate product messaging into buyer-facing narratives that resonate with oCFO audiences. 

• Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications. 

• Support in 

• Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback. 

• Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals. 

How Will You Get It Done? 

• Strategic Ownership - bring a clear point of view on content direction, audience needs, and what earns trust with finance buyers, and back it up with execution. 

• Writing Excellence - hold a high bar for quality and voice; you write, edit, and produce content yourself rather than directing from a distance. 

• Customer Orientation - build genuine relationships with customers, understand their stories, and translate their experiences into content that resonates with peers. 

• Commercial Instinct - connect content decisions to pipeline outcomes, not just brand metrics; you understand how content fits into a buying journey. 

• AI Fluency - you are an AI power user or actively becoming one; you know which tools accelerate content research, production, and optimization, and you build workflows that produce more without sacrificing quality or voice.

• Drive & Adaptability - operate with urgency in a fast-moving environment, managing competing priorities and evolving strategy without losing momentum. 

Qualifications 

• Experience spanning content strategy and marketing - candidates with a pure content production or editorial background without marketing exposure will not be the right fit. 

• Deep understanding of B2B marketing motions - how campaigns work, how buyers move through a funnel, and how content contributes to pipeline at each stage. 

• Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences. 

• Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics. 

• Direct experience engaging with customers for case study development, advisory input, or co-created content. 

• Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation. 

• Experience working cross-functionally with product marketing, marketing, and sales in a matrixed environment.

• Background in finance technology, ERP, EPM, FP&A, or adjacent categories strongly preferred. 

• Bachelor's degree, preferably in Marketing, Business, or a related field.