Senior CRM Manager (German Speaking)

Who We Are

At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love.

Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.

And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 About The Job

We’re looking for a Senior CRM Manager to lead the development and optimisation of our customer journeys for the German market, based out of our London office. You’ll own the performance of CRM campaigns across email, push and SMS — ensuring messaging is impactful, personalised and drives long-term engagement.

This is a strategic and hands-on role, where you’ll manage the full lifecycle programme for Germany — from acquisition to retention — working closely with an external agency team

, as well as cross-functional colleagues in the UK. You’ll help shape our multi-market CRM approach and ensure close collaboration with CRM and Growth teams in London.

🔧 What You’ll Be Doing

• Plan, launch and optimise CRM campaigns across email, push and SMS for the German market
• Own automated lifecycle programmes, segmentation strategies and end-to-end customer journeys
• Lead and manage our CRM agency team, ensuring strong performance and clear communication
• Collaborate closely with CRM and Growth teams in the UK to align strategies and share insights
• Use data to test and refine messaging, formats and flows to improve key KPIs
• Champion CRM best practices in deliverability, compliance and campaign hygiene
• Stay up to date on CRM trends and platform capabilities (e.g., Braze, Klaviyo, Adobe)
• Ensure all communications are brand-aligned and tailored for a German-speaking audience
  
  

🤩 About You

• You’re fluent/native in German and confident crafting and reviewing campaign content
• You bring significant CRM experience in a fast-paced B2C, e-commerce or DTC environment
• You’ve managed external agencies or partners and know how to get the best out of them

You’ve worked with customer engagement platforms like Braze, Klaviyo or Adobe

You know how to build and optimise lifecycle journeys that convert and retain customers

You’re strategic, organised and comfortable managing multiple projects at once

You love data and using insights to drive better decisions and continuous improvement

You’re a collaborative communicator and enjoy working with teams across markets

Any experience with charitable giving or prize-led campaigns is a nice bonus

🙌 What’s In It For You

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
• Personal equipment budget to work from home
• Enhanced family leave policies
• Life assurance of 4x your salary
  
  

DEI Statement

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.