Senior Digital Marketing Executive
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Hybrid | 3 days a week in our Preston or Liverpool office
35 hours | Mon–Fri | Permanent
Napthens is growing — and so is our digital ambition. We’re looking for a Senior Digital Marketing Executive to join our expanding Digital team, working alongside our Group Digital Manager and Digital Marketing Executive.
This is a brand‑new role with big impact: shaping digital strategy, enhancing user experience, and helping to power lead generation across a 100‑year‑strong, award‑winning North West law firm. If you enjoy blending creativity, data, UX thinking, and SEO wizardry, this role gives you plenty of room to play.
You’ll be part of a 13‑strong Marketing & BD team — a collaborative, friendly bunch who take the work seriously… and ourselves slightly less so.
What You’ll Be DoingSEO (You’ll be our search specialist)- Deliver our SEO roadmap and spot new opportunities
- Improve indexability, accessibility and user experience through close collaboration with our external web dev team
- Use tools like Ahrefs to uncover insights, conduct competitor and keyword research, and optimise our content
- Create search‑led briefing packs for copywriters and legal teams
- Restructure and optimise content before it lands in the CMS
- Identify and fill keyword and content gaps across key practice areas
- Lead CRO and UX measurement/testing activity
- Upload content and optimise metadata
- Manage cookies, consent and GDPR‑aligned banner setup
- Own the day‑to‑day operation and optimisation of HubSpot for marketing
- Map customer lifecycles and segment audiences effectively
- Build workflows, nurture sequences and automation
- Manage subscription types and legal basis for contact
- Meet with our paid search/social agencies
- Communicate campaign requirements to the wider marketing team, including creative needs
- Support recording sessions with internal & external guests
- Maintain KPI dashboards across digital channels
- Share performance commentary with senior leadership
- Experience in digital marketing or SEO (agency or client-side)
- Ability to build digital roadmaps
- Solid CMS experience and understanding of web dev fundamentals
- Confident using a CRM for marketing automation
- Hands-on SEO and content optimisation skills
- Strong competitor/keyword research capability
- Experience in professional services? Not essential — but a bonus.
We’re a Tier‑1 Legal 500 law firm with over a century of history — but we pair that legacy with a modern, people‑centric culture. Think big-city capability with North‑West warmth. Curious about our culture? Check out the Life at Napthens hub on LinkedIn.
Here’s what you’ll enjoy:
- 28 days holiday + public holidays
- Buy/sell annual leave
- Hybrid working (3 office / 2 home)
This is a hybrid role, not a remote one. You’ll spend time across our North West offices — mainly Preston and Liverpool. Both are centrally located and easily accessible via train/bus. If you're Preston-based: you'll work mostly from our head office, with visits to Liverpool.
If you’re Liverpool-based: you’ll work from The Plaza building and join the wider team in Preston around once a week.
We’d love to hear from you.