Senior Digital Marketing Executive
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About the job
Location: Ripley
Type: Full-time, permanent (on-site)
Role: Senior Digital Marketing Executive
Experience: Minimum 2 years of experience in Performance marketing role. Hand-on experience with YouTube Ads, Google Paid Ads, SEO, Website management, Email marketing.
Role Description:
We are looking for a results-driven senior Digital Marketing Executive to manage and optimise our digital growth channels. The role includes running paid ads across YouTube, Google and improving SEO performance, managing the website, executing email marketing campaigns, and supporting content and ad strategy.
The candidate will be responsible for driving leads, improving ROAS, optimising campaigns, and reporting performance insights.
Key Responsibilities:
· Publish, manage and optimise YouTube Ads, Google Ads and SEO
· Monitor budgets, bidding strategies, and targeting to maximise ROAS
· Conduct A/B testing on creatives, copy, and landing pages
· Improve conversion rates across paid ads
· Set up and maintain accurate conversion tracking
· Execute on-page and off-page SEO strategies
· Manage and update website content and landing pages
· Write email campaigns and automation sequences
· Track analytics and provide performance reports across assigned platforms
· Support content planning and overall ad strategy
Additional resposnibilities:
· Conduct competitor and market research
· Maintain marketing documentation and campaign records
· Support webinar and event marketing campaigns
· Coordinate with designers, video editors, and external vendors if needed
· Troubleshoot platform or tracking issues
· Stay updated on digital marketing trends and platform updates
· Assist management with ad hoc marketing tasks
· Support CRM updates and integrations
· Ensure brand consistency across all digital touchpoints
Job Specifications:
Minimum 2 years of hands-on experience in:
o YouTube Ads
o Google Paid Ads
o SEO
o Website management
o Email marketing
· Strong copywriting skills (ads, emails, landing pages)
· Ability to analyse data and optimise campaigns
· Experience with Google Analytics and ad platforms
· Basic content planning and strategy understanding
· Organised, analytical, and performance-focused mindset
Technical Skills:
Strong knowledge of:
o Google Ads, YouTube Ads, Google Analytics
o SEO tools (e.g., SEMrush, Ahrefs)
o CMS platforms (WordPress preferred)
o Email marketing tools
(Ability to analyse campaign data and optimise performance)
Required Skills:
· Strong copywriting and persuasive writing skills
· Analytical and data-driven mindset
· Ability to manage multiple campaigns simultaneously
· Understanding of customer journey and sales funnels
· Creative thinking with a performance-focused approach
· Strong time management and organisation skills
Preferred Attributes:
· Strong copywriting and persuasive writing skills
· Bachelor’s degree in Marketing, Communications, or a related field is preferred.
· Analytical and data-driven mindset
· Ability to manage multiple campaigns simultaneously
· Understanding of customer journey and sales funnels
· Creative thinking with a performance-focused approach
· Strong time management and organisation skills
About the Company:
TitleSplit.com is the UK’s leading provider of Title Split training, helping property investors, landlords, and developers unlock the full potential of their investments. We train people who already own property or are looking to invest, our expert-led training programme takes them step-by-step through the Title Splitting process, showing them how to achieve a 25-35% capital uplift on their deals. This powerful strategy can boost their cash flow by up to 60%, offering returns similar to HMOs, without the usual hassles and with the added benefit of getting ALL their money back from the deal.
How to apply:
Send your CV and a short intro that shows us you are a fit for TitleSplit.com to: Niroopa.ravikumar@titlesplit.com