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We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
As Senior Director, Product Management & Market Activation, you will own how Unit4’s innovation is translated into market narrative, demonstration, and commercial impact.
Operating at the intersection of Product and the market, you will lead the product marketing, analyst relations, and demonstration operations teams, elevating Unit4’s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensure that how we position, communicate, and demonstrate innovation lands as powerfully in the market as what we build.
This role can be hired remotely in Spain, Portugal or UK
Your mission
Your immediate priority is leading the global go-to-market launch of Unit4’s AI-native architecture: an 18-month, company-wide initiative that will define how we bring innovation to market going forward.
This is not a steady-state portfolio role. It is a transformational launch role with lasting impact. Through this launch, you will also establish repeatable GTM disciplines that future innovations will follow.
What you'll be responsible for
Owning the AI-native GTM launch
Elevating product marketing and messaging
Connecting story to proof
Shaping market perception
Building a revenue-focused function
Growing the organization
How success is measured
This role is accountable for driving meaningful commercial impact through go-to-market execution.
Success is measured by how effectively our narratives, demonstrations, and enablement contribute to:
When messaging resonates but commercial outcomes fall short, this role is responsible for refining the story, strengthening proof, and improving market execution in close partnership with Sales.
Who this role is for
You’re a senior product marketing or GTM leader who:
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us At Unit4, we offer:
This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe.
Questions? Feel free to reach out!