Senior Finance Manager - Ecommerce & Marketplaces
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We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.
Reports to: Vice President, Planning & Analysis
Location: Farringdon, London
Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)
The Senior Finance Manager Mission:
The Senior Finance Manager leads end-to-end commercial finance and FP&A for Pentland Brands’ global Direct-to-Consumer (DTC) business, spanning eCommerce and marketplace channels across multiple brands and regions.
This role owns planning, forecasting, performance insight and decision support for the full DTC P&L. Acting as a key business partner to the Digital Director and SVP of Media, the role drives profitable growth through robust financial modelling, deep understanding of order-level economics, performance marketing, pricing sensitivities and trading levers.
The role provides high-impact, forward-looking insight to executive stakeholders, supports major investment and transformation decisions, and ensures strong financial control across trading, promotional and project activity.
How you'll drive success:
Commercial FP&A & Performance Management
- End-to-end ownership of global DTC planning, forecasting and performance management across all brands and regions
- Full P&L ownership, including revenue, gross margin, marketing investment, fulfilment costs and overheads
- Lead weekly DTC trade reporting (to COO, Regional Presidents and DTC team), providing clear, decision-oriented insight to executive stakeholders
- Analyse and communicate trading performance, identifying risks, opportunities and trade-offs in real time
- Assess profitability of trading and promotional activity, including discounting, conversion and margin impacts
- Own monthly DTC performance reporting (Month, YTD, FY) with clear insight and commentary
- Lead Finance review of monthly Sales IBP submissions with DTC leadership
- Own quarterly forecast cycles and annual budget for Global DTC P&Ls
Business Partnering & Decision Support
- Act as the primary finance partner to the Digital Director and SVP of Media
- Provide robust financial insight to support strategic and operational decision-making
- Lead financial evaluation of commercial initiatives, growth opportunities and trading strategies
- Support steering committees for major DTC projects, ensuring strong financial governance and value delivery
Financial Modelling & Scenario Analysis
- Build and own complex financial models to support business cases, investment decisions and scenario planning
- Lead pricing and promotional sensitivity analysis (e.g. discount depth, conversion rates, demand elasticity)
- Develop scenario models to assess upside/downside risks and inform executive decisions
Marketing & Order-Level Economics
- Partner closely with Digital and Media teams to assess performance marketing efficiency
- Analyse customer acquisition, retention and lifetime value economics
- Develop and interpret order-level profitability metrics across channels, brands and regions
Team Leadership
- Lead and develop a high-performing team, managing:
- 1 Finance Senior Analyst
- 1 Project Lead
- Provide coaching, clear objectives and strong performance management
- Build DTC commercial finance capability and best practice across the team
Financial Control & Systems
- Partner with accounting and shared services teams to ensure robust month-end processes and controls
- Comfortable operating across transactional finance and commercial FP&A
- Ensure accurate P&L and balance sheet postings related to DTC activity
- Strong working knowledge of SAP in an eCommerce / DTC environment
What you'll need to thrive:
Essential
- Significant FP&A / Commercial Finance experience in eCommerce environments
- Strong understanding of global, multi-brand operating models
- Proven experience owning and managing a full P&L
- Deep commercial acumen with the ability to translate data into clear executive insight
- Advanced financial modelling and scenario planning capability
Desirable
- Experience working with marketplaces alongside owned eCommerce
- Exposure to fast-paced, high-growth DTC environments
- Experience supporting large-scale digital or transformation projects
Personal Attributes
- Commercially curious with a strong sales and customer mindset
- Comfortable operating in ambiguity and pace
- Influential communicator, able to challenge and support senior stakeholders
- Detail-oriented while maintaining a strong strategic perspective
- Confident balancing short-term trading decisions with long-term value creation
Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance with the option to buy more, hybrid and flexible working, enhanced family leave, pension and financial protection, wellbeing support, travel schemes, and generous discounts across Pentland Brands and selected retail partners. You can find full details of our benefits and perks on our UK Benefits page.
The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.