Senior Influencer Manager
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About Us
Kendamil is one of the fastest-growing infant nutrition brands worldwide, trusted by parents in over 50 countries. Family-owned and proudly made in the UK, we’ve revolutionized the formula market with our unique whole milk recipe. Our products are available in major retailers globally, including Target, Walmart, Boots, and Tesco. With ambitious plans to expand into new markets and product categories, we are seeking an International Brand Executive to support our brand growth and deliver consistent, impactful marketing across multiple countries.
About the role
As our Senior Influencer Manager, you will lead the growth of our influencer marketing program, enhancing cultural relevance, awareness, and performance across key channels. This role is perfect for an experienced influencer marketer who excels at building relationships, creating impact at scale, and combining creativity with commercial responsibility. It offers an exciting chance for someone passionate about brand strategy, international marketing, and consumer engagement to play a vital role in shaping one of the UK’s fastest-growing FMCG success stories.
Key responsibilities
- Lead influencer campaigns end-to-end, from sourcing and negotiating to execution, approvals, and performance tracking.
- Drive the implementation of an affiliate influencer programme in collaboration with the Growth team, with a focus on conversion tracking.
- Build and nurture a creator network across Instagram and TikTok, spanning micro-influencers to celebrity talent.
- Own the influencer budget and P&L, managing spend, optimising ROI, and delivering on KPIs.
- Collaborate with Brand, Paid Social, and PR to amplify influencer content across multiple channels.
- Maximise awareness of celebrity partnerships, aligning campaigns with key brand moments.
- Guide creators to produce authentic, on-brand, and compliant content that resonates with parents.
- Define, measure, and report on performance metrics, ensuring campaigns support broader business goals.
Qualification and experience:
Essential
- 4+ years’ experience in influencer marketing, ideally within FMCG, parenting, or lifestyle brands.
- Proven track record of delivering influencer campaigns with measurable ROI.
Desirable Experience
- Experience in infant nutrition, baby food, or healthcare products.
What We Offer
- A chance to join a high-growth, purpose-led British brand making a global impact.
- Remote-first role with occasional team days in London and Kendal.
- The opportunity to shape our e-commerce expansion into new international markets.
- A collaborative and ambitious culture where your ideas can make a difference.