Senior Insights Analyst
UK Visa Sponsorship Analytics
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About Reward
Founded in 2001, Reward is an industry leader transforming the world of customer engagement and commerce media. Operating in 15 countries across Europe, Middle East and Asia, Reward’s cloud-based API platform integrates content, advertising, and commerce to deliver exceptional experiences for consumers resulting in increased customer engagement, retention, and overall satisfaction.
Reward’s Loyalty-tech platform is behind many award-winning bank loyalty programmes seen today from brands such as Visa, NatWest Group, Barclays, and First Abu Dhabi Bank to name a few. Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Our leading commerce media platform fuses purchase insights with loyalty-tech, offering an unparalleled edge in digital advertising and performance marketing for retailers. Leveraging rich data and insights, the Reward platform provides a comprehensive view of consumer behaviour, empowering retailers to target marketing messages more effectively, resulting in independently verified sales uplift and long-term customer lifetime value.
Beyond bridging the gap between content and commerce, Reward is a purpose driven business. Our mission is to make everyday spending more rewarding. During the last 5 years, Reward has proudly given back more than $1billion in cashback rewards to consumers world-wide.
Most recently, Reward’s rapid growth was recognised in The Independent’s E2E Tech 100 list of the fastest-growing tech scale-ups in the UK. Reward, in conjunction with partners NatWest Group, were awarded the Industry Achievement Award 2023 at the prestigious Card and Payments Awards. In 2026, Reward was also recognised as a Great Place to Work UK, ranking #41, and was named on Great Place to Work UK’s Best Workplaces for Development™ List, placing #37 in our first year of entry.
Role Summary
The Senior Insight Analyst is accountable for delivering advanced, sector-aligned analytics that deepen understanding of customer behaviour, media effectiveness, and revenue performance.
Operating with minimal oversight, this role interprets complex behavioural and performance drivers, connects multiple datasets, and translates analysis into clear commercial recommendations. In addition to delivering insight, the Senior Insight Analyst defines and improves analytical approaches, ensuring scalable and consistent methodology across the team.
Responsibilities
Advanced Customer Behaviour & Performance Analytics
- Lead deep analysis of customer engagement, transaction behaviour, retention, and response to media and loyalty activity.
- Diagnose underlying drivers of performance trends and campaign outcomes, moving beyond surface-level reporting.
- Identify behavioural and commercial optimisation opportunities within the sector.
- Connect customer, media, and revenue datasets to form integrated insight narratives.
Insight Development & Commercial Application
- Lead complex analytics delivery for retailers within the assigned sector.
- Deliver decision-ready outputs for commercial and retailer discussions.
- Apply and refine established measurement frameworks to suit complex retailer scenarios.
- Escalate material risks or performance concerns with clarity and evidence.
Media Effectiveness & Revenue Insight
- Interpret media performance and investment effectiveness within the sector.
- Provide commercially grounded recommendations on performance optimisation.
- Support performance marketing conversations with robust, data-led recommendations.
- Contribute to revenue performance interpretation and scenario discussions where required.
Scalable Framework Development
- Define advanced methodologies that can be reused by the wider team.
- Identify recurring analysis suitable for standardisation.
- Improve efficiency and consistency of sector analytics outputs.
- Act as a quality checkpoint for more junior analysts.
Thought Leadership & Stakeholder Engagement
- Present analytical findings confidently in commercial forums.
- Create sector insight narratives and thought leadership pieces.
- Act as a trusted analytical partner within the sector.
- Act as a mentor to Insight Analysts, supporting quality and development.
What Good Looks Like
- Delivers analytically rigorous, commercially relevant insight with minimal oversight.
- Demonstrates deep understanding of customer behaviour within the sector.
- Influences commercial decisions through clear recommendations.
- Contributes scalable analytical frameworks that elevate team capability.
- Acts as a trusted analytical partner within the sector.
Requirements
Experience
- 4–6 years’ experience in analytics, commercial insights, or customer data roles.
- Proven experience analysing customer, retail, loyalty, or media performance data.
- Experience supporting performance marketing or revenue-focused discussions desirable.
Technical Capability
- Strong SQL capability and confidence interrogating large datasets.
- Advanced Excel and experience using BI tools (e.g. Tableau, Power BI, Looker).
- Comfortable working across integrated datasets and performance frameworks.
Analytical & Commercial Capability
- Strong diagnostic and critical thinking skills.
- Ability to connect behavioural insight to commercial impact.
- Commercially confident and solution-oriented.
Behavioural Expectations
- Operates independently with strong ownership.
- Commercially confident and solution-oriented.
- Balances rigour with commercial pragmatism.
- Actively develops others and raises team standards.
The Benefits
- Opportunity to work on high-impact analytical challenges with major brands.
- Professional development, training, and mentoring opportunities.
- Competitive salary and benefits package:
- Annual Leave: 25 days + bank holidays
- Company holiday: 3 additional days off between Christmas & New Years
- Ability to buy and sell holiday days as well as the ability to bank days (tenure dependant)
- Flexible working options: we are operating a hybrid working model with 3 days a week from the office
- Pension: Hargreaves Lansdown up to 6% matched contribution
- Generous family friendly cover
- Private healthcare - Bupa
- Income protection
- Critical illness cover
- Life insurance cover
- Dental cover
- Optical cover
- Yulife app for access to employee wellbeing and discounts
- Perks at Work, cashback/discount shopping site
- Employee referral scheme
- Salary sacrifice program which includes cycle to work scheme, electric car scheme and season ticket loans
- Company events i.e. Christmas party, all-company event and other social/hosted events during the year (we have an active social committee!)
- Team socials