Senior Manager Technology Marketing
CompanyBaker Hughes
Location
London, England, United Kingdom
Employment TypeFull-time
Posted At4/22/2026
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (50.0%).
Occupation TypeMarketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Job Title – Senior Manager Technology Marketing
Do you enjoy transforming complex technologies into compelling customer‑centric value stories?
Do you want to be part of the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes?
Join Our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Fuel your passion
As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing—responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customer‑centric storytelling, and disciplined go‑to‑market execution.
You will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. Working closely with product, technology, engineering, commercial, and regional teams, you will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact.
As a Senior Manager, Technology Marketing, you will be responsible for:
Go‑to‑Market Leadership & Activation
Do you enjoy transforming complex technologies into compelling customer‑centric value stories?
Do you want to be part of the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes?
Join Our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Fuel your passion
As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing—responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customer‑centric storytelling, and disciplined go‑to‑market execution.
You will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. Working closely with product, technology, engineering, commercial, and regional teams, you will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact.
As a Senior Manager, Technology Marketing, you will be responsible for:
Go‑to‑Market Leadership & Activation
- Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post‑launch phases.
- Lead competitive intelligence and marketing analysis for assigned technology areas, embedding actionable insights into positioning and commercial enablement.
- Guide the development of competitor benchmarking, differentiation narratives, and objection‑handling strategies.
- Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.
- Contribute to Baker Hughes’ thought leadership agenda by shaping technology narratives that reinforce the company’s position in priority markets.
- Lead, coach, and develop a team of Technology Marketing Specialists, building depth in strategic thinking, lifecycle marketing, and value articulation.
- Embed CTM best practices, standards, and performance expectations across the function.
- Define and track outcome‑based KPIs aligned to CTM performance frameworks (e.g., adoption, pipeline influence, commercialization impact).
- Use data and insights to optimize messaging, programs, go‑to‑market effectiveness, and resource allocation.
- Provide insight‑driven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.
- Hold a bachelor’s degree in marketing, business, engineering, or a related field.
- Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.
- Have proven success in marketing technologies or solutions in industrial, energy, or technology‑driven environments.
- Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.
- Have experience operating in global, matrixed organizations.
- Strong leadership in technology and product marketing.
- Strategic thinking and portfolio management expertise.
- Ability to develop customer‑centric value propositions.
- Excellence in go‑to‑market and launch marketing.
- Strong partnership with commercial and sales enablement teams.
- Competitive intelligence and market analysis capability.
- People leadership, coaching, and talent development.
- Executive‑level communication and stakeholder influence.
- Data‑driven, outcome‑oriented decision‑making.
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm
About Us:
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us:
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
- Contemporary work‑life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm
About Us:
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163345
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163345