Senior Marketing Account Manager

At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

The Job Role 

This is a full-time role based at our offices in Theale (near Reading), within easy reach of M4 junction 12 and Theale train station. Hybrid working arrangements are available.

This is a great opportunity for an experienced Marketing professional, ideally with IT reseller, vendor or distributor experience or agency experience. You will be responsible for the marketing strategy within your business pillar, owning all marketing campaigns for the brands within. This will involve liaising with internal and external stakeholders to plan, pitch, execute and report back on a full range of marketing campaign, as well as owning the marketing strategy within your business pillar.

Using information gathered from market analysis, customer insights and sales trends, you will devise creative, innovative and impacting marketing plans that meet stakeholder objectives. For example, customer re-engagement through profiling or a research project, building sales pipeline through automation, winning key accounts via account-based marketing, or creating networking opportunities through virtual training and events.

You will oversee campaign execution with supporting resources in the form of a marketing executive and external agencies. At the end of the quarter, campaign results and ROI are collated and presented to stakeholders at quarterly business reviews.

Your Day-to-Day Responsibilities Will Include:

• Presentation of quarterly marketing plans to internal and external stakeholders
• Maintain and manage internal and external stakeholder relationships
• Plan and execute a quarterly calendar of marketing activities
• Campaign briefing to marketing agencies and internal marketing executives
• Ongoing campaign optimisation
• Presentation of marketing results
• Development of the marketing strategy in your pillar
• Sales and product management engagement

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

• Previous experience with planning and executing marketing activities is essential
• Experience within an IT reseller, vendor or distributor would be advantageous.

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

Growth Opportunities: We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.

Generous Benefits Package: £38,000 starting salary plus commission (OTE £4,000). Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).

Wellbeing Support: Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.

Community & Connection: Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next?

If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins).

Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.