Senior Marketing Capability Manager

Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend Of Benefits

• Salary- £58,000 to £73,000
• Bonus
• 37 days holiday, plus 4 Giving More volunteer days
• Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
• Share in our success with up to 10% Share Reward scheme (subject to eligibility)
• Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
• Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
  
  
  

Embrace Excellence

This is a unique and exciting opportunity to play a key role in shaping and embedding world-class Brand Building capability programmes across Edrington’s marketing teams globally.

The role is responsible for developing processes, frameworks, tools, and training programmes that enable marketers to create and deliver consistent, commercially effective, ultra-premium brand strategies. It acts as a central point of expertise to equip teams with the skills, language, and processes to build exceptional brands.

Make an Impact

• Lead Brand Building Fundamentals Programme: Evolve and roll out global training to equip marketers with a shared, evidence-based approach to brand building; refresh content with best practice and case studies, and embed practical tools for day-to-day application (including emerging topics like AI).
• Support Global Growth Planning: Own and improve the annual planning process (timelines, templates, tools) to deliver high-quality growth plans aligned with wider business priorities.
• Drive Capability Adoption & Alignment: Partner cross-functionally and with senior leaders to define priorities, deliver targeted training (including for Marketing Leaders), and manage external partners where needed.
• Bring in External Thinking & Engage Teams: Introduce best practice via external experts, and drive ongoing engagement through communications, content and learning initiatives.
• The role will involve occasional international travel.
  
  
  

Your Talent And Skills

To be successful in this role, you have a track record in a broad marketing role and deep understanding of brand building, marketing strategy and integrated communications. It is vital you have expertise in marketing effectiveness, measurement frameworks and media/channel performance. We would love to see a real passion for marketing theory and best practice. It would be advantageous but not essential to have strong knowledge of ultra-premium/luxury marketing principles and well as having participated in marketing capability programmes or professional marketing qualifications. In terms of skills, strong communication is vital, with clear and compelling story telling and an ability to simplify complex topics. It is important to be able to deliver engaging presentations with credibility, and demonstrate strong influencing skills.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.