Senior Marketing Manager, Assessment
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About the Role
We are looking for a new Senior Marketing Manager, Assessment (Digital & Social Media Marketing), to help shape and deliver an engaging and effective digital presence for our global assessment portfolio. In this strategic and hands‑on role, you will guide the development and implementation of our digital and social media marketing approach, supporting brand awareness, meaningful audience engagement, and lead generation. You’ll work across paid, owned, and earned channels, coordinating digital campaigns and nurturing strong relationships with agencies and partners.
You will use data insights to understand performance and continually enhance our digital activity - tracking metrics, identifying opportunities, and sharing clear recommendations to help campaigns thrive. You’ll also lead the day‑to‑day management of our learner-focused social channels, creating and curating content across Facebook, Instagram, YouTube, TikTok, and our blog. With an eye for storytelling and audience needs, you’ll help build an active, supportive online community, while contributing to website improvements, SEO/SEM activity, and user‑experience enhancements alongside colleagues in web and UX.
Collaboration will be central to your work as you partner with teams across marketing, sales, product, design, and senior leadership. You’ll coordinate content development, from briefing creative partners to shaping accessible and engaging copy for ads, landing pages, and email campaigns. You’ll also support regional teams, manage timelines and budgets with care, and ensure all activity reflects OUP’s tone of voice and values. If you enjoy creative problem‑solving, thoughtful digital communication, and working with a supportive network of colleagues to make a positive impact, we’d be delighted to hear from you.
We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.
About You
Essential:
- Knowledge of analytics and performance measurement, including interpreting data from Google Analytics, social analytics dashboards, and campaign reporting tools.
- Knowledge - Deep understanding of digital marketing principles, including paid social, PPC, SEO, email marketing, and content marketing.
- Expertise in social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, X) and their respective algorithms, ad formats, and audience behaviours.
Desirable:
- Familiarity with marketing technology tools, such as CRM systems, marketing automation, social scheduling platforms, and ad management tools.
- Strong understanding of content strategy, including audience segmentation, channel planning, and multi-format content creation.
- Awareness of brand management principles, tone of voice, visual identity, and brand storytelling.
- Knowledge of marketing assessment products and understanding the role of recognition and assessment research in driving brand awareness and value.
- CIM qualification.
- Experience working in a performance marketing agency.
Benefits
We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
This role comes with the added benefit of a discretionary annual payment.
Please see our Rewards and Recognition page for more information.