Overview
Senior Marketing Manager - Environment Portfolio
Reports to: Marketing Director
Brands: ENDS (Environmental Data Services), Windpower Monthly, and associated Environmental/Energy brands.
The Role
We are seeking a strategic, commercially savvy Senior Marketing Manager to lead the marketing efforts for our prestigious Environmental and Renewables portfolio. This portfolio sits at the intersection of policy, sustainability, and global energy transition, featuring market-leading brands like ENDS and Windpower Monthly.
Reporting directly to the Marketing Director, you will be responsible for defining the marketing strategy, driving high-value subscription growth, and managing a direct report to ensure flawless execution across the portfolio.
Responsibilities
Key Responsibilities
Strategic Leadership & Revenue Growth
- Strategy Development: Create and oversee the annual marketing strategy for the portfolio, aligning with the Marketing Director’s vision to hit ambitious growth targets.
- Subscription Model Excellence: Optimise the customer lifecycle, from acquisition and lead generation to retention and renewal, within a high-value subscription framework.
- Commercial Drive: Partner with Sales and Editorial leads to identify new revenue streams, including bespoke reports, premium data tools, and events.
Management & Development
- Team Leadership: Manage, mentor, and develop a Marketing Executive, overseeing their day-to-day output and supporting their professional career growth.
- Resource Allocation: Manage the marketing budget for the portfolio, ensuring optimal spend across channels to achieve the highest possible ROI.
Brand & Market Positioning
- Market Intelligence: Stay ahead of trends in the environmental and renewable sectors to ensure our brands remain the "must-have" resource for professionals.
- Multi-Brand Oversight: Maintain the distinct identity and value proposition of the portfolio, ensuring tailored messaging for policy-makers, environmental consultants, and energy engineers.
Data & Optimisation
- Funnel Analysis: Utilise advanced analytics to track the marketing funnel, providing the Director with regular insights into performance and market penetration.
- Testing & Innovation: Lead a culture of testing (A/B testing, landing page optimisation) to constantly improve conversion rates.
Skills / Experience / Knowledge / Minimum Criteria
The Ideal Candidate
- Proven Track Record: You have significant experience in a marketing role, ideally within B2B publishing, energy, or professional information services.
- Leadership Experience: You have previously managed at least one direct report and know how to delegate effectively while maintaining high standards.
- Commercial Acumen: You are motivated by numbers and have a clear understanding of how marketing activity translates into bottom-line revenue.
- Sector Interest: A passion for or understanding of the environmental, sustainability, or renewable energy landscape is highly desirable.
- Tech Stack: Expert-level knowledge of CRM (e.g., Salesforce), Marketing Automation, and Analytics tools.
Why This Portfolio?
This is a rare opportunity to lead marketing for brands that are documenting the most important industrial shift of our time. You will have the autonomy to shape the direction of these brands, the support of an experienced Director, and the chance to develop the next generation of marketing talent.
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More About Working At Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.