Senior Marketing Strategist

CompanyJD Sports Fashion

LocationBury, England, United Kingdom

Posted At3/5/2026

UK Visa Sponsorship Analytics

Occupation Type

Advertising and marketing associate professionals

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives. We’re looking for a data driven and commercially minded Senior Marketing Strategist to drive growth across both retail and online channels. This role is responsible for developing integrated marketing strategies that increase customer acquisition, retention, and lifetime value. You will partner closely with merchandising, digital, retail operations, and analytics teams to that connect customers seamlessly across physical stores and digital. This role will be the connector between insights, creative and execution to turn the insight and data into actional plans across marketing across EMEA. Key Responsibilities Strategy & Planning

Develop and implement multi channel marketing strategies that support business goals across retail stores and online platforms aligned to JD and third party brand priorities.

Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.

Build annual and quarterly marketing plans aligned to business milestones, product launches and audience moments.

Identify opportunities to unify store and online journeys with consistent, customer centric messaging.

Set KPIs, measure performance and optimise strategies based on insights.

Define audience first strategy into channels plans to execute to support online, retail and STATUS.

Leverage online behavioural data to refine targeted marketing approaches and personalization efforts.

Set strategic priorities on budget setting and allocation. Campaign Management

Planning and optimisation of campaigns across digital, in store media, and traditional channels.

Partner with creative teams to develop compelling campaign concepts and content that drive brand awareness, engagement and conversion.

Manage localised brand storytelling from group Brand strategy across the full customer funnel—awareness, consideration, purchase, and loyalty. Retail Marketing

Support retail teams with store-level marketing strategies, visual merchandising alignment, and localised marketing initiatives.

Plan and promote store activations, seasonal campaigns, and product launches to drive foot traffic.

Ensure retail messaging, signage, and promotions are consistent with digital channels. Performance & Analytics

Use KPIs to track campaign performance and deliver actionable insights to improve ROI.

Use data from brand health and attribution tracking, Google Analytics, CRM platforms, Social, customer insight tools, and POS/e commerce systems to inform decision making.

Prepare regular reports on marketing performance, customer behaviour, and competitive trends. Cross-Functional Collaboration

Work with merchandising, buying and product teams to align marketing with trading priorities.

Partner with retail operations to execute in store campaigns seamlessly.

Collaborate with wider marketing leadership and studio teams as well as external agencies, media partners, and vendors as needed. Skills & Experience Essential

Proven experience in marketing strategy within retail, e-commerce, or omnichannel environments.

Strong understanding of digital marketing channels and analytics tools.

Ability to interpret data, derive insights, and turn findings into actionable strategies.

Experience in campaign planning, customer segmentation, and brand positioning.

Excellent communication, storytelling, and project management skills. Desired

Background working with media agencies or managing cross channel budgets, desired 10 years experience.

Familiarity with loyalty program strategy. Key Attributes

Strategic thinker with strong commercial acumen.

Highly organized and able to manage multiple projects simultaneously.

Creative problem solver who thrives in fast paced retail environments.

Collaborative, influential, and comfortable engaging senior stakeholders. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD