Senior Performance Marketing Manager (eCommerce)

BARK.LONDON SENIOR GROWTH STRATEGIST JOB SPEC

Thank you for taking the time to read this and for considering us to help progress your career.

FIRSTLY, WHO ARE BARK.LONDON? (We’re not bark.com!)

We Do Growth.

BARK is the official Global Performance Marketing Agency of the Year, delivering smarter paid media solutions for global ecommerce brands. BARK sits as part of Consumed Group, which also owns one of the most globally recognised creative partners to consumer ecommerce brands, Aura Ads, and acts as performance marketing sister company to Aura.

As a group, our integrated approach to performance marketing combines three essential capabilities - smart strategy, brilliant creative and advanced data science - across all major search and social platforms. This unique model helps leading ecommerce brands think differently, grow faster, and build lasting brand value.

Successful performance marketing requires excellence across all three areas. We are the only independent UK agency that Meta has certified as being best-in-class at all three.

Our vision is for BARK, and the wider Consumed Group, to be a vehicle for our team to achieve what they want to achieve: personal & professional. We’ll support them (you!) in whatever that might be and recognise that it’s our job as an employer to give our team every opportunity to make their goals a reality.

We want to continue building an amazing place to work. A place where you can be yourself, do your best, and ultimately grow as both a person and a colleague. We do this through a supportive culture, flexible working, perks and continuous commitment to learning and development. See more on this below.

Part of becoming a great place to work is that we’re committed to including people of all backgrounds and experiences. That includes race, religion or belief, sex, sexual orientation, age, political affiliation, family or parental status. We want to hear from you!

WHY IS THIS A UNIQUE OPPORTUNITY? (why we’re even hiring)

Over the past seven years, we’ve grown in size and reputation extremely quickly by hiring talented people who truly care about getting results for the businesses we partner with, then providing them with the tools, support and training they need to excel. 

We’re a fast growing team of 50+ that packs a punch, currently on pace to grow +30% again within the next 12 months. We’re looking for someone who wants to join a quickly growing, well organised people-first business at an incredibly exciting and pivotal time of growth, whilst accelerating their own career.

This is a rare opportunity to join a fast growing company - without all the pitfalls of typical ‘startups’ - and personally impact the growth of businesses that are making a real difference. 

OUR CLIENTS

99% of our clients are direct to consumer eCommerce brands and typically fall somewhere into the below categories:

> Fashion, apparel, jewellery

> FMCG

> Plants, greetings & misc. gifts

> Sports & fitness

> Subscriptions

Many are leading global brands. Some are bootstrapped, founder owned & run. They all trust us to lead their growth.

Importantly, we ensure every client we sign is thoroughly vetted before we even offer to take them on. It’s important to us to grow the right way, with clients who we genuinely want to work with.

Here’s our criteria:

> They’ve got to pass the “lunch test”. They’ve got to be genuine, friendly people to work with. Would we want to hang out or go and have lunch with them?

> They’ve got to have a product(s) and brand we can get excited about as a team. Nothing worse than working on a brand you don’t believe in.

> They’ve got to want to be led and challenged creatively. We partner with businesses to help them think differently, grow faster, and build lasting brand value.

If they fit this criteria and we want to work together, then we’ll go ahead, but only if we’re sure it will be a strong partnership and only if we’re confident we have the capacity and resource in the team to make it happen.

Just some of our clients (Paid Social, Google Search, Creative, Data Science):

Antler

Pangaia

Smalls

HelloFresh

My Sunday Ski

Pom Pom London

...amongst others 

OUR TEAM

We’ve gone against the typical agency model and hired an extremely senior team first. Logic being, it’s important to build a firm foundation: be in a position to actually provide a great service to clients, and provide consistent up-skilling opportunities to the wider team as we grow.

Growth Team (you!): All incredibly strong on data, communication, creative and DTC strategy. As a team, they ensure our clients’ advertising is profitable and efficient as well as leading creative strategy and briefs to drive growth. They have a huge amount of freedom to advise the clients on what they should be doing, and have our full backing.

Data Team: Answering the hard questions and problems that can unlock the next leg of growth for our client partners.

Creative Team (via Aura Ads):

Each of our team members is empowered to be a cross-channel specialist. Everyone works and communicates closely with each other at all levels of the business.

THE ROLE

We’re looking for a Senior Performance Marketing Manager to join us who is excited about taking on a new challenge and growing with us as a business.

Day to day, you will be a part of the full client lifecycle: everything from new business and onboarding new clients, to leading in ad accounts (Search & Social) and growing our clients’ businesses for the long term through effective strategy, analysis and optimisation.

You must be switched on, ambitious, have a positive attitude and a desire to learn new things, as well as the ability to pick yourself up after making mistakes.

Ideally you should have at least 5-6 years’+ experience in performance marketing or an eCommerce focused role, either agency or client side, whether that is Paid Social or Google PPC.

We have regular company socials, hangouts, events and meetups, with a real focus on maintaining our company culture. If you’re enthused by being surrounded by a fun, high performing team, doing some of the best work of their career, who challenge and bring out the best in each other, we want to hear from you!

Here are some things you should know about how we work and what we expect as a team:

> Work smart and do work you’re proud of.

> Your time is your own. Manage it well. 

> Our clients are our partners, always do the right thing for them.

> Always be learning.

> Embrace failure, we learn the most when we make mistakes.

> Get involved and enjoy yourself, life’s too short to take things too seriously.

THE PACKAGE

• Hybrid working - remote/ in-office as much as you’d like
• A supportive, inclusive environment for you to thrive no matter your background
• Support and flexibility for parents to do their best work while recognising childcare responsibilities
• London office 
• Old Street Roundabout
• 14th floor roof terrace with cafe, bar and panoramic views of London
• Bike storage, 150m outdoor running track, showers, meditation room
• Gym
• Performance based bonus scheme
• New business bonus scheme
• 25 days’ holiday
• Learning and development budget (books, courses, events etc.)
• Pension scheme (3% employer, up to 5% employee)
• As Meta and Google Business Partners, you’ll get direct access to Meta & Google for confidential first-dibs insights on new tools and creative approaches, certifications, workshops, sponsored events and a whole host of exclusive networking, learning and development benefits for you and your clients
• A load of perks. Exclusive discounts and rewards at over 30,000 brands, cinemas & retailers for you + up to 10 family or friends
• Work Macbook
• Home office set-up including screen, keyboard, mouse, chair etc - anything you need to be comfortable and do your best work.

We really feel we’re doing something different and exciting here whilst putting our team’s happiness & growth at the centre of our entire business - thanks for taking the time to read this and learning about Bark.London. We look forward to hearing from you.

Daniel, Ryan & Tom

Founders

Bark.London

WHAT THE TEAM ARE SAYING

“A company that really cares about its employees"

Pros

- Growing company with loads of room for progression and development.

- No silly long hours, I never find myself working super late like many other agencies expect.

- Great team, everyone is a true professional as well as being kind and fun to work with.

- I really feel the company cares for me! If I have ever have an issue with anything they attend to it immediately and make sure it's sorted.

- Client-base is varied and fun, a nice mix of well established companies and exciting newer ones.

- Very transparent structure. No "senior secrets" that some companies have, everyone is in the loop.

- Always plans for a drink/social, team vibes are great

- Lots of freedom! Everyone is trusted to deliver their best work, no clocking-in/out or someone constantly checking on what you're doing. This is a really nice environment to work in.

Cons

- Still a small company, so the office isn't super bustling and vibrant yet. [We’ve doubled in size since this and the office is much more vibey with people in every day]

- Not many ongoing perks like gym memberships/free lunches etc. [We have since moved into a premium workspace with a full gym membership and catering]

Advice to Management

• The team is growing so fast it's important to make sure that everyone continues to get the same support they're currently offered.