Senior Product Manager, Acquisition

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

🐾 The job

Please note that this role will close on: 19th June 2026

We're looking for a Senior Product Manager to lead the Acquisition Product Team at Butternut Box, the group responsible for bringing new customers into our world and setting them up for a long, happy relationship with us.

You'll own the top of the funnel experience, from content and marketing channel integrations through to the sign-up wizard and checkout, driving measurable impact on conversion rate, acquisition quality, and lifetime value (LTV).

This is a high-impact, cross-functional role within our Growth Product group, reporting to the Head of Product. You'll shape strategy, prioritise initiatives, and work hands-on with design and engineering to ship meaningful work quickly.

Key Responsibilities

• Own all digital product work focused on acquisition, including:
• Top of funnel content and CMS (Storyblok) experiences
• Integrations with marketing channels

Required Skills & Experience

• Proven experience owning acquisition, growth, or top of funnel product areas within a subscription or growth-driven B2C/D2C product.
• Strong understanding of funnels, on-site conversion, and marketing.
• Strong analytical and commercial acumen, understands CAC, LTV, conversion rate, and how product performance ladders up to P&L impact.
• Highly experienced in A/B testing and structured experimentation; this is a core requirement of the role.
• Comfortable working directly with design and engineering, writing tickets, and managing delivery.
• Confident using (or learning) tools like Statsig, Looker, or equivalent experimentation and analytics platforms.
• Exceptional communicator who builds clear, compelling narratives around their product area. Able to communicate complex decisions simply to senior stakeholders, and to create genuine energy and direction within the squad. Communicates with conviction, not just clarity.

👀 What we're looking for:

• Are customer-obsessed, you instinctively dig into why customers sign up, drop off, or hesitate.
• Bring strategic clarity, can connect vision to actionable roadmaps.
• Are commercially sharp and data-driven, comfortable making trade-offs between pace and impact.
• Thrive in ambiguous, fast-moving environments, unblocking yourself and others quickly.
• Have high EQ, communicate with empathy, influence effectively, and build trust across teams.
• Are able to challenge stakeholders and push back on priorities you disagree with, as well as knowing how to disagree and commit when the decision is made.
• Have a natural bias for action and a desire to make tangible impact.

⏳ The interview process:

1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely.
2. Introduction call with Line Manager, carried out remotely. (30mins)
3. Live task with two team members, carried out remotely. (60 mins)
4. Behaviours, Leadership and Stakeholder interview, usually carried out in person. (75 mins)

We usually expect our interview process to take 3-5 weeks, end to end.

🙌 Our benefits:

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years
• 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most

💡 Important things to note:

• We recommend getting your application in as soon as possible. We reserve the right to close the role early.
• Our team thrives on collaboration. We spend 3 days a week in our West London office (Monday, Wednesday, and Thursday) and 2 days working from wherever you’re most productive. Because being together is a big part of our culture, we’re looking for someone within a comfortable commutable distance to London.
• We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications.
• For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK.

❗️We believe in a seat at the table for everyone.

Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.