Senior Product Manager - Acquisition
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About the Company
InvestEngine is everything the modern investor should need. Unbeatable value, market-leading automation, and built for easy, long-term investing. We’ve built a strong foundation, have over £2 billion invested, award-winning service, and a passionate team, now we’re ready to scale.
About the Role
We’re looking for a Senior Product Manager – Acquisition to join our Product team. You’ll be working on accelerating customer growth by optimising the full acquisition funnel — from first touchpoint through to account creation and initial funding. This role is ideal for someone who’s data-driven, commercially minded, and thrives on experimentation. You’re comfortable owning key growth metrics, running rapid tests, and translating insights into scalable product improvements within a consumer-focused environment. You’ll work closely with Marketing, Engineering, Data, and Compliance, and have the autonomy to own acquisition initiatives end to end — from discovery and hypothesis through to delivery and measurable impact.
What You’ll Do
- Own and optimise the end-to-end acquisition funnel, from traffic generation through to funded accounts
- Increase conversion rates across landing pages, sign-up flows, and early onboarding journeys
- Design and run A/B tests and experiments to improve acquisition efficiency and reduce CAC
- Collaborate with Marketing to align product and channel strategies across paid, organic, and referral channels
- Improve landing page performance and CMS capabilities to enable faster campaign execution
- Analyse user behaviour and funnel performance using tools like GA4, Amplitude, or similar
- Identify and remove friction in sign-up and onboarding while ensuring AML/KYC compliance
- Lead the redesign and scaling of our Business Account (SME) offering to increase revenue contribution and market penetration
What We’re Looking For
- 5+ years of experience in Product Management, with a strong focus on acquisition or growth in fintech D2C digital products
- Experience with analytics and experimentation tools (e.g. GA4, Amplitude, Mixpanel, Optimizely or similar)
- Strong understanding of conversion rate optimisation, A/B testing, and performance marketing ecosystems
- A collaborative and structured communicator, comfortable working across Marketing, Engineering, and Compliance teams
- Ability to translate data into clear product decisions and measurable business outcomes
- Experience working in consumer (D2C) environments; exposure to regulated onboarding/KYC flows is a plus
- English fluency (C1 level and above) — we are a UK-based company, and the role involves regular communication with the team
Nice to Have
- Familiarity with SEO, landing page optimisation, and CMS platforms
- Experience improving MarTech stack integrations and performance attribution
- Experience building or scaling SME or hybrid B2C/B2B2C products
- Background in high-growth start-ups or scale-ups
How We Work
We’re a lean, fast-moving team that values clarity, ownership, and transparency. You’ll have the freedom to experiment, the responsibility to follow through, and the backing of a team that values clear thinking and open dialogue. We believe in solving problems at the root, not just treating the symptoms.
Our Hiring Process
- Introductory call with our Talent team
- Competency interview focused on your experience with a hiring manager
- Gamified cognitive assessment to understand how you think and problem-solve
- Senior leadership interview to explore alignment with our culture, values, and strategic direction