Senior Sales Copywriter

Department: Product Marketing

Location: Manchester, UK

• Define and continuously refine Amplience's sales messaging framework - ensuring value propositions and talk tracks resonate with commerce and digital experience buyers.
• Write high-impact copy for sales collateral: one-pagers, brochures, product decks, and pricing guides.
• Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).
  
  

• Own the tone, clarity, and persuasiveness of Amplience's Sales and Product Marketing materials.
• Partner with the Designer to deliver polished, on-brand, visually engaging assets.
• Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles.
• Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g. usage, engagement, win rate uplift) and continuously optimise materials.
• Translate win/loss and customer insight data into compelling success stories, objection-handling content, and field narratives.
  
  

• Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches.

• Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact.
• Maintain Customer Story Matrix Database to ensure all stories and stats the cross-functional teams use are approved and up-to-date.
• Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.
  
  

• Work with Sales Enablement to align messaging with field feedback.
• Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external comms.
• Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.
  
  

• 5–8 years’ experience in B2B SaaS copywriting — ideally within commerce, content management, or MarTech ecosystems.
• Proven ability to simplify complex technical concepts into clear, business-oriented messaging.
• Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language.
• Demonstrated success producing enablement content (sales decks, one-pagers, value frameworks, and case studies).
• Strong understanding of SaaS business models, buyer personas, and the full sales funnel.
• Excellent grasp of tone and structure — able to flex from technical precision to high-level brand storytelling.
• Experience collaborating with design, sales, and product teams in fast-paced, cross-functional environments.

• Strategic communicator: able to influence how Amplience’s story is told, not just how it’s written.
• Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail.
• Collaborative: thrives in partnership with design, sales, and product marketing peers.
• Detail-obsessed: committed to precision, clarity, and consistency across every touchpoint.
• Story-driven: passionate about connecting data, design, and language to tell stories that resonate.
• Mentor-minded: willing to guide less experienced writers or stakeholders on messaging development.
  

• Amplience’s value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
• Amplience’s value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
• Sales and Marketing teams actively rely on your content as the single source of truth for messaging and positioning.
• Product launches and key assets (decks, brochures, pricing guides) are delivered on time, at a high creative standard.
• Stakeholders view you as a strategic partner and trusted voice on narrative quality.
• Your work improves both content consistency and conversion performance across touchpoints.
• Sales materials consistently demonstrate measurable influence on opportunity conversion rates.