Senior Social Account Manager
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Make is a growing digital agency in the heart of East London. Due to new client wins, we're looking for a Social Account Manager to join our Client Services team, with a focus on client profitability and growth.
We are looking for someone passionate about social and digital media with strong leadership qualities who can inspire a team and delight our clients. At Make, account managers aren't just delivery leads — they're strategic bridges between client problems and agency output. We expect you to think as well as do.
We're an AI-first agency, which means we expect everyone at Make, including in client services, to actively use, experiment with and advocate for AI tools in their day-to-day work. This isn't a "nice to have." It's how we work.
What We're Looking For
- A genuine curiosity about AI and how it's reshaping social media — from content creation and ideation to performance analysis and reporting. Experience using AI tools (ChatGPT, Claude, Midjourney, etc.) in a professional context is a strong plus.
- 3+ years experience in a digital, social or creative agency
- 4+ years of social media experience working with clients and brands
Key Responsibilities
- Leading on social content planning including managing production, copywriting and scheduling via Sprout Social
- Actively using AI tools to enhance output across content planning, copywriting, briefing and reporting — and helping embed AI-first workflows across the social team.
- Influencer and partnership management in a paid capacity
- Leading on social performance reporting, trend analysis and bi-weekly trend reports to clients
- Working closely with Social Strategy Lead to support on social strategy development as required
Make Competency Framework
At Make, we assess all team members against two dimensions: how you think and how you execute. For this role, we expect the following levels across our core competencies.
Reframing : Questions briefs when something doesn't add up. Identifies gaps and inconsistencies. Starting to see when a problem might be wrongly framed — and says so.
Judgment : Reliable judgment on standard decisions. Knows when something's off. Knows when to escalate and when to make the call independently.
Challenge : Challenges respectfully when they see issues — with clients and internally. Can disagree constructively and hold a position with evidence.
Synthesis : Sees patterns within their domain. Makes connections across projects and channels. Joins the dots between social performance and broader business objectives.
Narrative : Structures clear narratives from data and insight. Explains the "so what" of their work. Presentations are clear, purposeful and client-relevant — not just data dumps.
Curiosity : Proactively researches beyond requirements. Brings outside perspectives and platform trends into client conversations. Goes deeper than the brief asks, including how AI tools and emerging technologies are changing what's possible in social and content marketing.
Client Relationship Management : Builds genuine rapport with day-to-day client contacts. Anticipates needs, handles issues professionally and maintains trust under pressure.
Brief Development : Writes clear, actionable briefs that specialists can work from. Pushes back on vague or unclear requests. Don't just pass problems on.
Specialist Translation : Translates specialist social and creative output into clear client value. Explains the "so what?" of performance data — not just the numbers.
Channel Literacy : Understands enough about social, paid and creative to ask good questions, spot inconsistencies and grasp channel trade-offs in a client conversation.
What Great Looks Like at This Level
The best Social Account Managers at Make aren't order-takers. They're the person in the room who spots when a brief is wrong before the work starts, who can turn a performance report into a story that changes what the client does next, and who makes their clients feel genuinely looked after — not just managed.
They're also ahead of the curve on AI — not just aware of it, but using it to work smarter, move faster, and bring sharper thinking to clients.
Things We Look For in All Makers
- AI-curious and proactive about using new tools — we expect everyone at Make to be experimenting, not waiting to be told.
- Ability to challenge the norm — with clients and within the agency
- Clear, strong communication and presentation skills
- A team player who supports the wider agency
- A problem-solver who gets work over the line and finds better processes
Benefits
Health & Wellbeing:
- Cycle to Work scheme
- Office breakfast & healthy snacks
- Monthly wellbeing allowance
- Learning & Development:
- £1,000 personal development budget per year
- Lunch & Learn sessions
Time Off:
- 26 days annual leave plus bank holidays
- Enhanced parental leave
How We Work:
- Hybrid flexible working
- Work from anywhere for one month per year
Diversity & Inclusion:
We value all experiences, cultures and backgrounds. Diversity drives everything we do.
We're hiring directly right now and are not working with recruiters. Please apply with your CV and a short cover letter telling us about a piece of social work you're proud of and why.