Senior Social Media Manager - B2B

Here’s a Summary Of The Role

We’re looking for a creative, dynamic social media specialist who excels at B2B storytelling on social platforms, particularly LinkedIn. This role is about building and running YouGov’s organic social presence — creating content that feels timely, relevant, and genuinely worth following.

You’ll take ownership of our day-to-day organic activity, developing a practical strategy that drives consistency, responsiveness, and engagement. Working closely with content, editorial, creative, and marketing teams, you’ll transform YouGov’s research, campaigns, and expert insights into compelling social content across written and video formats.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

Own and Grow Our Organic Social Presence

• Lead day-to-day management of organic social, with a LinkedIn-first focus and potential to expand to other channels
• Develop a practical content plan aligned to campaigns, products, and brand activity
• Collaborate with the paid social team to ensure organic and paid strategies complement and amplify each other
  
  

Turn Insight Into Engaging Social Content

• Transform campaigns, reports, and editorial content into engaging social posts that resonate with B2B audiences
• Translate complex research and ideas into clear, compelling, and shareable content
• Support major brand and campaign moments with impactful social execution
  
  

Create Content That Stops the Scroll

• Write strong copy and develop creative angles that perform in-feed
• Produce and edit short-form video content where appropriate
• Work with the creative team to develop visual and video assets
• Identify and develop internal spokespeople who can represent YouGov on social channels
  
  

Drive Agility and Relevance

• Partner with the editorial team to identify opportunities tied to news cycles, industry conversations, and cultural moments
• React quickly to relevant trends while maintaining accuracy and brand integrity
• Help evolve YouGov’s tone and presence on LinkedIn to feel more confident, distinctive, and engaging
  
  

These are the essentials you’ll need to get an interview:

• Around 4+ years’ experience in organic social media, ideally within a B2B environment

Excellent copywriting skills with the ability to make complex ideas clear and engaging

Strong editorial judgement and understanding of what works on social platforms

Experience managing social activity end-to-end — from planning and content creation to publishing and optimisation

Deep understanding of LinkedIn as a channel, including the formats and approaches that drive engagement

Ability to collaborate effectively with content, editorial, marketing, and campaign teams

Experience shooting and editing video content (desirable)

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

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