SEO Manager
UK Visa Sponsorship Analytics
Occupation Type
Marketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
Role Description
This is a hybrid, content-led SEO role with strong editorial ownership. The successful candidate will manage writers, control content quality and drive organic growth through a structured, commercially focused content strategy for Seopas brands. (e.g. CompareNI and Quotezone)
As part of an SEO team, you will lead the development and execution of the SEO content roadmap, aligning content production and optimisation to organic traffic growth, conversion performance, and overall commercial objectives.
While supporting wider SEO initiatives, your focus will be on content strategy, editorial standards, and AI-search optimisation. You will support growth and revenue goals and help ensure our brands are discoverable in traditional search results and within AI-generated responses and conversational platforms.
Your goal is to create authoritative, well-structured and trustworthy financial content that supports users throughout their customer journey.
Duties And Responsibilities
Content Strategy & Editorial Ownership
This is a hybrid, content-led SEO role with strong editorial ownership. The successful candidate will manage writers, control content quality and drive organic growth through a structured, commercially focused content strategy for Seopas brands. (e.g. CompareNI and Quotezone)
As part of an SEO team, you will lead the development and execution of the SEO content roadmap, aligning content production and optimisation to organic traffic growth, conversion performance, and overall commercial objectives.
While supporting wider SEO initiatives, your focus will be on content strategy, editorial standards, and AI-search optimisation. You will support growth and revenue goals and help ensure our brands are discoverable in traditional search results and within AI-generated responses and conversational platforms.
Your goal is to create authoritative, well-structured and trustworthy financial content that supports users throughout their customer journey.
Duties And Responsibilities
Content Strategy & Editorial Ownership
- Contribute to and maintain the SEO content roadmap, prioritising based on search intent and commercial opportunity.
- Strong E-E-A-T principles.
- Clear semantic structure and entity relationships.
- Effective internal linking.
- Prevention of duplication and keyword cannibalisation.
- AI-search readiness and eligibility for summaries where appropriate.
- Monitor rankings, organic traffic, engagement and conversion metrics.
- Identify opportunities to improve existing content through optimisation and refresh cycles.
- Support periodic content audits to strengthen overall site quality.
- Report on performance trends and organic growth impact.
- Optimise content to improve likelihood of citation within AI-generated responses (e.g. ChatGPT, Gemini and other LLM-powered platforms).
- Work closely with technical SEO, development, PR and paid media teams to ensure content strategy aligns with site structure and commercial priorities.
- Circa 5 years experience in SEO, with a heavy emphasis on on-page and content strategy.
- Proven experience managing writers or editorial workflows (internal or freelance).
- Demonstrated history of growing organic traffic that contributed directly to commercial performance and revenue.
- Practical experience structuring content to increase eligibility for AI-generated summaries and citations.
- Strong understanding of semantic search, entity-based optimisation, and structured data.
- Strong editorial judgment with the ability to optimise content for both human readers and machine interpretation.
- CMS experience (preferably WordPress).
- Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, Bing Webmaster).
- Experience analysing AI-search visibility or citation performance in generative platforms.
- Familiarity with Large Language Models (LLMs) and conversational AI systems.
- Experience with tools such as Screaming Frog, or CopyLeaks.
- Experience working cross-functionally with PR and technical teams.
- Excellent communication and interpersonal skills.
- Ability to self-educate and adapt quickly to evolving search technologies.
- High attention to detail and ability to manage projects against tight deadlines.
- Must be eligible to work in the UK.
- Can identify with and adhere to our company values:
EFFICIENT: We maximise productivity and value for money, we minimise waste and duplication
OPEN: We are one team diverse, loyal and respectful, we welcome new ideas, challenge and change
PASSIONATE: We are ambitious, positive and driven, we celebrate the success of our company and colleagues
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CCOUNTABLE: We are responsible, trustworthy and dependable, we do what we say we will
Remuneration:Seopa offers a competitive salary and comprehensive benefits package, including:
This is an excellent time to join our award-winning company as we continue to evolve and innovate across the business and grow in new markets in our mission to help the world find better deals. You will have the opportunity to work in a friendly, dynamic, and inclusive environment with talented and passionate individuals and the option to work in a hybrid work pattern.
An indigenous company founded in 2003 with branches in Belfast (Head Office) and Timisoara, we are an industry leader in creating and hosting insurance, finance and utility price comparison engines. In addition to providing our software and systems to other companies, we operate our own insurance comparison brands - and
Remuneration:Seopa offers a competitive salary and comprehensive benefits package, including:
- performance based bonus
- private medical insurance
- death-in-service cover
- enhanced pension and annual free pension clinic
- health cashback plan
- full access to our nominated e-learning platform
- additional service-related holidays
- option to buy additional holidays
- cycle to work scheme
- wide-ranging discount reward schemes
- Paid for company events including a fully funded Christmas party and other social/hosted events during the year
This is an excellent time to join our award-winning company as we continue to evolve and innovate across the business and grow in new markets in our mission to help the world find better deals. You will have the opportunity to work in a friendly, dynamic, and inclusive environment with talented and passionate individuals and the option to work in a hybrid work pattern.
An indigenous company founded in 2003 with branches in Belfast (Head Office) and Timisoara, we are an industry leader in creating and hosting insurance, finance and utility price comparison engines. In addition to providing our software and systems to other companies, we operate our own insurance comparison brands - and
Used by millions of people annually, our systems enable insurance providers to secure business within their target markets and empower consumers to easily identify those providers who meet their financial product requirements at market leading prices. Our Affinity Partnership arrangements facilitate other companies to increase the range of services offered (and revenue generated) via their websites. Our products are used by over 400 financial partners in the insurance, finance and utilities industry.
Our success is recognised by a series of awards including six consecutive Deloitte Technology Fast 50 awards, a Deloitte EMEA Technology Fast500 award, several prestigious Deloitte Best Managed Companies awards Gold Standard Best Managed Companies awards (2020, 2021 and 2022) and Platinum Best Managed Companies award 2023, 2024 and 2025.
Skills
SEO Wordpress Ahrefs SEMrush Google Analytics Content Management