SEO Manager (Italian Speaking)
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ABOUT US
We are a 360-degree boutique digital marketing agency offering a full suite of services aimed at elevating brand awareness, boosting online traffic, conversions, revenue, and ROI for our clients. Our expertise spans:
- SEO
- Paid Media
- Digital Marketing Strategy
- Internal and External Content Marketing
We pride ourselves on our collaborative environment, where each team member can learn, grow, and make a real impact.
ROLE OVERVIEW
In this role as SEO Manager (Italian Speaking), you will be responsible for driving the SEO success of well-known brands to help them grow their businesses. You will manage SEO projects from strategy to execution, leading our team, and collaborating directly with clients. This position offers an excellent opportunity to showcase your skills while continuing to learn and develop in the field of SEO.
KEY RESPONSIBILITIES
SEO Strategy:
- Own and execute medium to large-scale SEO strategies with the support of SEO Lead and Director.
- Analyse organic performance against client KPIs, clearly identifying strengths, gaps, and areas for improvement.
- Uncover growth opportunities through strategic analysis, including content audits and competitor research.
Project / Team Management
- Manage SEO projects across multiple clients, ensuring timely delivery and alignment with overall strategic objectives.
- Minimum one year of people-management experience, including mentoring, training, performance oversight, and workload planning.
- Effectively prioritise initiatives, allocate resources efficiently, and provide the team with clear timelines to consistently meet project deadlines.
On-Page & Content Optimisation
- Conduct in-depth keyword research and demand analysis to identify opportunities for improved rankings and organic growth. Put together a plan on improving poor performing terms whilst maintaining top performing ones.
- Identify on-page content opportunities to improve visibility, and boost search engine rankings.
- Demonstrate a strong understanding of GEO best practices, applying them to content strategy to maximise AI visibility and LLM citations.
- Oversee the development of high-performing content in collaboration with SEO Specialists and/or Copywriters.
Performance Monitoring & Reporting
- Monitor and analyse client site performance using a range of SEO and analytics tools, including Google Analytics, Google Search Console, Ahrefs, Semrush, and SE Ranking.
- Produce clear, data-driven reports using existing Excel and PowerPoint templates, translating performance data into actionable insights, recommendations, and next steps.
- Be accountable for the organic performance of your clients and actively support in the development of new formats for reporting.
Client Management
- Organise and lead regular calls with clients. Depending on the client, you can have status updates calls to discuss on-going tasks as well as monthly reporting calls to analyse performance, strategies, and necessary adjustments.
- Be the first point of contact with clients in terms of addressing any of their questions and be comfortable to briefly educate them on areas they might not be familiar with from time to time.
- Identify opportunities to improve client performance and proactively upsell additional services where appropriate.
Team Collaboration
- Attend regular SEO team meetings to share knowledge, brainstorm new ideas, and stay informed about industry updates.
- Communicate effectively with your team and other departments.
Continuous Learning
- Stay up to date with the latest SEO trends, algorithm changes, and new tools to ensure best practices.
REQUIREMENTS
Language Proficiency:
- Italian Native Speaker
- Fluency in English (C2 level)
Experience & Skills:
- 3/4+ years of SEO experience with a strong passion for the field.
- Proficient Content and On-page SEO expertise.
- Good understanding of all Technical SEO areas
- Good understanding of Off-page SEO areas
- Excellent numerical, analytical, and creative problem-solving abilities.
- Proficient level of experience with Google Analytics, Ahrefs/SEMrush, Google Search Console, Data Studio.
- Good level of experience using Screaming Frog.
- Proficiency in Microsoft PowerPoint and Excel.
Bonus Qualifications:
- Good understanding of other digital marketing channels (e.g., PPC, Social Media) and how they can synergise to offer maximum results
- Hands-on Technical SEO experience.
- Hands-on experience in Off-page SEO and Link Building/Digital PR
- Previous experience in a digital agency environment.
WHY JOIN US?
- Get the opportunity to own and shape the role while collaborating with a dynamic team of SEO experts.
Be part of a supportive culture that encourages learning, testing, and applying new SEO techniques.