Social and Influencer Lead

CompanyOcado Retail

LocationHatfield, England, United Kingdom

Posted At1/23/2026

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Occupation Type

Actors, entertainers and presenters

Occupation Code Skill LevelMedium Skilled

Sponsorship EligibilityIneligible for Sponsorship

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Description

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Lead

Application Closing Date: Friday 6th February 2026

About Us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value.

We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

About The Team And The Role

We are looking for a Social and Influencer Lead to join the wider Marketing Team. This role comes at an exciting time for Ocado’s future plans in the social and creator space. You will have the opportunity to shape the future vision for our plans in this area as we turbo charge our commitment and make social and influencers an even more important part of our marketing strategy in FY27 and beyond. Joining now, you will have the license to define what good looks like and how we best set ourselves up for success. The perfect role for someone who wants to hit the ground running and be involved at the start of this next phase of our social journey.

This role reports into the Head of Communications and Social and leads Ocado’s social and creator program. In doing so, you will manage a team of three made up of:

Creative & Campaigns Manager

Influencers & Brand Ambassadors Manager

Social Content & Influencer Creative.

You will also work alongside our in-house creative team, EAT, as well as collaborating with your PR counterparts, and our external agencies across the brand marketing team, this role is responsible for setting the strategy and delivering Ocado Retail’s organic social and creator outputs.

What You’ll Do

Strategy & Leadership

Inspire and champion brand social media. While at first, given annual timings, that will mean taking our existing strategy and content franchises and combining it with your own vision to oversee the creation of brilliant, engaging content ultimately you will be responsible for leading the development of ORL’s social strategy to supercharge our brand in the social and creator space.
Own and lead the development and execution of the full creator and talent program for FY27 and beyond partnering with the Head of Comms and Social on how this fits into the overall comms strategy. Deliver alongside the Influencers & Brand Ambassadors Manager
Create, define and implement a comprehensive talent roster strategy, including the right mix of content verticals (e.g., pro/home chefs, women’s health/culture, nutrition) and talent tiers (mega, macro, mid, micro-influencers).

Develop a Talent Flywheel approach to scale the program, incentivising organic posting through a scaled gifting program and retained contracts for the most successful organic creators.

Establish Goal Setting and Measurement Standards for both organic social and our creator program that correlate with business outcomes such as barrier breakdown, trial and acquisition.

Partner with the Head of Comms and Social to ensure integrated mindset applied to all briefs and content is better utilised across channels (e.g. CRM, Paid Digital, Merchandising, Print) as a result of embedding yourself in the various teams to understand opportunities for content sharing.

Content & Execution

Take an engaging and inventive approach to ensure our organic social content is resonating with current and prospective Ocado customers
Partner with your team to identify content opportunities and themes from across Ocado and existing partners like M&S and other smaller suppliers, including trading events and campaigns.
Oversee organic social budget, working closely with your team and Ocado’s paid digital team to inform influencers and boosting decisions.

Collaborate with marketing team on integrated content approach to Ocado Life; identifying ways we can be smarter with the content created and utilised across channels

Management & Partnerships

Line manage two direct reports (Creative & Campaigns Manager, Influencers & Brand Ambassadors Manager) providing clear direction and upskilling in line with their development plans whilst also supporting the Head of Communications and Social to create a high-performing team that can deliver against the overarching strategy and business objectives.
Manage external social media agency and other partners to ensure they are an extension of in house team and delivering best in class work
Oversee relationships with key brand ambassadors and influencers alongside Influencers & Brand Ambassadors Manager with a view of how content can be better utilised across channels for maximum input and return on investment
Responsible for content development and creation of organic BAU social content in line with overarching strategy alongside Creative and Campaigns Manger and in-house creative team, Eat (social content creator, videographers, producers, copywriters)

Demonstrate cross functional alignment and horizon scanning by working alongside PR, Commercial and broader Customer teams to uncover trends/data and identify relevant consumer opportunities to showcase Ocado’s extensive product range.

Issues Management

Partner with the Customer Hub and Ocado Logistics to advise on and mitigate any potential reputational risks that emerge on social channels. Lead on social messaging and responses in partnership with corporate comms colleagues
Partner with Head of Comms and Social to develop and maintain issues and crisis communications protocols for social channels ensuring the business is able to respond effectively; in line with broader existing issues management plans

Who You Are

Proven experience either in-house or agency
Strong track record in implementing social media strategies and influencer programmes for a consumer facing brand that have led to clear and demonstrable success in achieving broader business goals e.g. consideration
Expertise in helping a household brand develop a unique tone of voice and ownable look and feel across social channels

Proven ability in Talent Identification, using metrics like audience overlap and core performance (follower growth, engagement rate) to select individual creators.

Experience with creator management tools (e.g., Sprinklr, CreatorIQ)

Creative and dynamic: confident in your ideas, fun to work with, and full of ideas for entertaining content.

Agile & adaptive, comfortable working in a fast-paced environment, with excellent problem-solving, multitasking, and time management skills.

Constantly challenging what’s possible – the social space is fast moving and always evolving. You should be someone who is constantly thinking about what’s next, helping ORL stay ahead of the curve.

What’s In It For You

By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.

If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:

Health & Wellbeing:

Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.

Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.

Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.

Your Application and AI

In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.

Everyone’s welcome

We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at careers@ocadoretail.com and we'll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.