Social Lead

We’re looking for a Social Lead to shape how Ffern shows up across key social platforms thoughtfully, beautifully, and with intent. Someone who understands that social is both a cultural space and a commercial lever, and who knows how to balance storytelling with scale.

At Ffern, social is a living, breathing extension of our rich seasonal worlds. It's a core pillar of our brand communication and it helps us maintain an engaged and valued community. This role sits at the intersection of brand, creativity, culture and growth. You’ll lead our organic social presence end-to-end: from strategy and execution to learning, and evolution.

You’ll own and evolve Ffern’s organic social media strategy across all platforms - ensuring it reflects our brand world, supports business goals, and prepares the ground for long-term growth and acquisition.

Working closely with Brand, Creative, Growth and Customer Service, you’ll ensure every post, story, and campaign feels intentional, considered, and distinctly Ffern.

What you’ll do

Social Strategy & Craft

• Iterate and implement a best-in-class organic social strategy aligned with brand marketing objectives
• Own the social sign-off process, guiding ideas from concept to launch with clarity and confidence
• Partner closely with the Art Director and Creative Director to ensure social content feels fully embedded in the wider Ffern world
• Maintain a sharp balance between storytelling and commerciality, always with the customer experience front of mind

Creative Collaboration

• Work hand-in-hand with creative producers to brief, shape, and refine assets ensuring they deliver on both vision and objective
• Repurpose and reimagine content from Film and Ads Studio into compelling social-first formats
• Collaborate with Growth, Design, Film and Ads Studio teams to deliver multi-channel campaigns to an exceptional standard

Culture, Innovation & Inspiration

• Track cultural shifts, platform innovation and competitor activity bringing fresh, relevant ideas to the table
• Translate external inspiration into actionable opportunities for Ffern’s campaign worlds
• Create quarterly social inspiration decks for the wider Brand team, highlighting new formats, behaviours and learnings (with support from the Social Media Executive)

Performance & Learning

• Track, analyse and report on social KPIs turning performance into insight, and insight into action
• Compile and present seasonal retros to the Brand team, identifying what worked, why it worked, and how we evolve next

Process, People & Community

• Ensure social processes are clear, efficient and scalable - iterating systems as the team grows
• Support upskilling across the team where needed
• Liaise closely with the Customer Service team on community management, formats and risk mitigation

What we're looking for

Must have:

• A strategic thinker with a creative instinct
• Deeply fluent in social platforms, formats and culture
• Comfortable leading conversations across creative, brand and growth teams
• Confident turning data into decisions without losing sight of craft
• Calm, collaborative and clear in how you communicate and sign off work
• Someone who cares about detail but always keeps the bigger picture in view

Nice to have:

• Experience leading organic social for a premium, design-led or lifestyle brand is a strong plus

Benefits

• Private Healthcare - Full private healthcare with Vitality
• Pension Contribution - We switch the standard pension contributions and offer 5% employer and 3% employee contributions, as a salary sacrifice scheme for tax-efficient saving.
• Ffern Membership - All team members enrolled onto Ffern ledger, receiving both the EDP and candle each season
• Annual Leave - 25 days increasing up to 28 days with each additional year of service
• Flexible working - 3 days in our London office