Social Media Manager (12 Month FTC)
UK Visa Sponsorship Analytics
Occupation Type
Public relations professionals
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Location
1-2 days in our Support Centre, 3-4 days working from home.
Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Social Media Manager
As a commercially minded, insight-driven Social Media Manager, you will shape how our brand shows up in the world - building meaningful connections, sparking conversations, and driving the fame our brand deserves. You’ll take the lead across our organic, paid and influencer channels, blending creativity with commercial impact.
In this role, you’ll bring our brand to life across every platform, growing engaged communities and delivering content and campaigns that not only inspire but also move the needle on performance. You’ll translate audience insight into action, champion bold ideas that elevate our storytelling, and deliver measurable results that support both brand visibility and trading priorities.
You’ll collaborate closely with our Brand Campaign, Creative, Digital Marketing and Buying teams, and nurture strong relationships with agencies, creators and influencers. Leading a talented team, you’ll create the momentum, energy and innovation that helps take our brand from well-loved, to truly unmissable.
Your Mission
1-2 days in our Support Centre, 3-4 days working from home.
Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Social Media Manager
As a commercially minded, insight-driven Social Media Manager, you will shape how our brand shows up in the world - building meaningful connections, sparking conversations, and driving the fame our brand deserves. You’ll take the lead across our organic, paid and influencer channels, blending creativity with commercial impact.
In this role, you’ll bring our brand to life across every platform, growing engaged communities and delivering content and campaigns that not only inspire but also move the needle on performance. You’ll translate audience insight into action, champion bold ideas that elevate our storytelling, and deliver measurable results that support both brand visibility and trading priorities.
You’ll collaborate closely with our Brand Campaign, Creative, Digital Marketing and Buying teams, and nurture strong relationships with agencies, creators and influencers. Leading a talented team, you’ll create the momentum, energy and innovation that helps take our brand from well-loved, to truly unmissable.
Your Mission
- Organic Social Strategy & Execution
- Evolve and deliver our organic social strategy with a clear focus on building brand fame, driving customer engagement and accelerating community growth.
- Develop weekly and monthly content plans shaped by audience insights, product launches, cultural moments and priority campaigns.
- Oversee day-to-day management of all social channels, particularly Instagram, TikTok and Facebook - ensuring consistent growth across reach, engagement and channel KPIs.
- Partner with the Brand Campaign team to bring our brand evolution to life through creative storytelling and innovative formats.
- Ensure all organic social activity is aligned with our brand campaigns, trading priorities and the wider marketing calendar.
- Collaborate with retail colleagues to shape local social media initiatives that bring our stores closer to their communities.
- Build and execute paid social strategies across Meta, TikTok and Pinterest, balancing brand fame with commercial performance.
- Lead campaign planning, audience targeting, creative briefing (with both UGC creators and the internal design studio) and budget allocation.
- Collaborate with the Creative Studio and external agencies to develop high-performing, social-first content.
- Oversee paid social content production, ensuring UGC creators deliver best-in-class, performance-driven assets that drive consideration and conversion.
- Lead analytics, reporting and KPI setting across organic social, paid social, influencers and affiliates.
- Deliver actionable insights and performance updates to key stakeholders across the business.
- Conduct ongoing competitor and market analysis to spot opportunities and inform future strategy.
- Proactively identify emerging social trends and work collaboratively across teams to activate timely and culturally relevant content.
- 3+ years’ experience in Paid Social & Organic Social with hands-on execution, performance optimisation and budget ownership.
- Proven success managing paid social campaigns across multiple platforms, ideally including Meta, TikTok and Pinterest.
- Strong understanding of audience segmentation, targeting strategies and full-funnel campaign planning.
- Confident using Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager and their associated Business Suites.
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.
- Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
Our PERKS really are ‘The Works’
- 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
- 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
To inspire reading, learning, creativity and play 💛💙
Our Values
We are Crafty 🎨 | Smart with what we've got.
We are Caring 💛 | Heart in every action.
We are Can-do 🚀| Energy that gets it done.
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve
ever worked! You’ll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
We don’t just sell products. We inspire reading, learning, creativity and play.
Because when people spend time doing what they love, it’s Time Well Spent.
And with the right passion - It All Starts With You.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
We don’t just sell products. We inspire reading, learning, creativity and play.
Because when people spend time doing what they love, it’s Time Well Spent.
And with the right passion - It All Starts With You.