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About Us.
My 1st Years is the UK’s leading personalised baby and kids gifting brand. We offer beautifully designed, high-quality personalised products through eCommerce, retail and marketplace channels. Our direct-to-consumer success in the UK has led to partnerships with premium retailers such as Harrods and Selfridges and to a growing presence on marketplaces such as Next. International expansion is underway, making this a pivotal and exciting stage in our journey as we bring the My 1st Years experience to more customers around the world.
Our business thrives on exceptional customer experiences, innovation and premium quality. We put personalisation at the heart of what we do and rely heavily on customer retention and CRM to maximise lifetime value and deepen relationships with each customer.
Role Overview
Oversee and manage all My 1st Years social media channels. Develop and execute channel-specific strategies that increase brand awareness, drive engagement and ultimately convert into highly engaged web and retail traffic. You will be responsible for planning and creating multimedia content (images, copy, video and audio) that resonates with each platform’s audience. You will also implement AI-driven tools and workflows to enhance efficiency and creativity. You will build and grow our online community, stay ahead of social and AI trends, and serve as the internal spokesperson for how our brand is received and perceived.
Responsibility Overview
Main Duties and Responsibilities
Strategy & Planning
Content Creation & Scheduling
Community Management & Customer Care
Analytics, Reporting & Optimisation
Collaboration & Partnerships
Paid Social (where applicable)
Advertising management: Manage social media advertising budgets, audience targeting and A/B testing. Use AI to identify high-propensity audiences and optimise campaigns.
Skills and Knowledge
Summary Key Ownership Areas
Behaviours
Ambitious: As individuals, in our teams and across the business, we are always working to improve.
Proactive: We actively develop ideas and take opportunities instead of working reactively.
Thoughtful: Beyond our products, we take a personal approach in everything we do.
Connected: When we work together, we make great things happen.
Aspirational: At every step of the way, we give each My 1st Years gift emotional value.
What we offer
Competitive salary based on experience
25 days holiday (increasing to 28 days with service) + bank holidays
Enhanced Maternity & Paternity pay
Summer Hours
Early Finish Payday
Generous Staff Discount
Free onsite Parking
2 Volunteer Days per year