Social Media Manager - FMCG
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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Media Manager
Location: Kingston — onsite 3 days/week
About the role:
You’re a social native who knows how to connect FMCG/foods brands with the communities that love them. As the cultural navigator for 3 global sweet-treat food brands, you’ll translate consumer insight into social storytelling that entertains and inspires. You think ahead, take initiative to test fresh approaches, and stay on top of trends.
You’ll take briefs and trends and turn them into compelling social concepts, guide content creation with our content creator and wider creative team, monitor performance and pull the right levers to continually improve and optimise. You collaborate closely with internal teams and clients, and are a confident social expert colleagues and clients can lean on for guidance.
What you will be doing:
Listening and engagement
- Respond to consumer comments and questions in brand tone to drive engagement and brand love
- Provide on-brand replies to influencer and consumer @mentions
- Monitor trends, community conversations and creator content to spot opportunities for entertaining brand responses
Content
- Monitor feeds for timely, culturally relevant insertion points for the brand
- Identify new influencer partners
- Lead identification and fast orchestration of reactive opportunities
- Write copy for organic and paid posts
- Collaborate with content creators on concepts and lead content briefs
- Ensure all content follows platform best practice and is platform-native
- Propose fresh content ideas to increase community engagement
Planning and client partnership
- Receive and interrogate client briefs and support brief development for creative teams and partners
- Help craft tone-of-voice guidance, FAQs and copy for brand channels
- Support development of social channel strategy workstreams
- Plan and produce social content calendars
- Present content ideas and social strategy to clients
- Track and report on content performance and analytics
What you need to be great in this role:
- At least 3 years’ experience in agency or client-side brand marketing through social media
- A well-rounded creative who is always innovating and initiating
- Attuned to cultural zeitgeist and able to spot opportunities to tell brand stories
- Level-headed, strategic thinker
- Entrepreneurial and proactive — able to spot content opportunities that help clients meet business goals
- Enthusiastic about integrating Gen AI tools and curious about new innovations
- Strong creative flair, excellent written communication and copywriting skills
Req ID: 16137
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.