Strategic Product Marketing Manager
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Mr Who?
MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.
We’re looking for a strategic, player-focused Product Marketing Manager to sit at the intersection of product, marketing and player insight, shaping how our product features are positioned, launched and improved.
In this role, you will define the value propositions behind our products and features, ensuring they resonate with players and drive measurable commercial impact. You’ll partner closely with product teams to bring player insight into product development, influence roadmap discussions, and lead go-to-market strategies for launches and enhancements.
This is not a traditional campaign marketing role — it is a strategic product marketing position focused on player value, proposition definition and product-market fit.
What You Will Do
Define clear value propositions and positioning for product features and experiences.
Develop player insights, personas and segmentation frameworks to guide product and marketing decisions.
Translate complex product capabilities into compelling player value narratives.
Own go-to-market strategy for new features, product launches and enhancements.
Partner with Brand, CRM, Affiliates and other marketing teams to ensure consistent positioning across channels.
Ensure launches clearly communicate why a feature matters to players.
Act as the voice of the player within product teams, bringing player insight into product discussions.
Work closely with Product Managers to influence feature prioritisation, roadmap direction and product positioning.
Navigate cross-functional discussions between product, marketing and commercial teams.
Guide products through the lifecycle from concept → launch → optimisation.
Monitor player engagement and commercial performance to refine propositions and messaging.
Use player behaviour and performance insights to identify opportunities for improvement.
What We’re Looking For
Experience in Product Marketing, Strategic Marketing or Proposition roles within digital products.
Proven experience defining value propositions and leading go-to-market launches.
Experience partnering closely with product teams in a cross-functional environment.
Strong understanding of player/customer behaviour and segmentation in consumer digital products.
Ability to translate player insight into clear positioning and product narratives.
Experience influencing product direction or roadmap discussions through customer insight.
Excellent communicator and storyteller.
Strong cross-functional collaboration with product, marketing, data and commercial teams.
Commercially minded with strong analytical thinking.
Experience in iGaming, digital entertainment, gaming or other consumer digital products is highly valued.
Gambling experience is a plus but not required if strong player-centric thinking is demonstrated.
What We Offer
At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!