Strategy Analyst
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Product Strategy Analyst - New Applications
Hybrid in London, United Kingdom
We’re looking for a Product Strategy Analyst
You’ll shape how new customers move from initial interest to receiving a lending offer. You’ll use data, structured experimentation, and commercial judgement to influence decisions about conversion, risk, and customer value
The company
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.
That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.
We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The team
The New Applications team owns the customer journey from the moment a business begins an application to the moment they receive a loan offer. The team decides what information to request from the customer and how to assess it, and continuously improves the design of the user experience to increase conversion from awareness to funding.
The team directly influences commercial outcomes, such as lending capacity and long-term portfolio quality, and takes informed risks to improve them.
The role
As a Product Strategy Analyst, you’ll lead analytical and strategic projects that shape how new customers move through iwoca’s application and assessment process. You’ll identify opportunities within the sign-up funnel, plan and perform experiments to inform changes to the product or flow, and help to implement and monitor those changes.
Projects may include increasing automation in document assessment or testing new approaches to collecting richer information during sign-up.
You’ll work closely with engineers, designers, data scientists, and credit stakeholders to turn ideas into shipped changes. Your analysis will inform how we assess potential customers with different credit models.
You’ll enjoy tremendous freedom to identify and run end-to-end projects that make iwoca successful, with the autonomy to decide where to focus and how to shape your impact and growth.
- Strategy and design: You’ll develop our lending strategy and our assessment processe. You’ll examine how we assess new customers - including document requirements, third-party data sources, and internal signals - and recommend changes that improve decision speed and robustness. You’ll consider trade-offs explicitly: customer friction versus information richness, speed versus accuracy, automation versus manual review.
- Experimentation and optimisation: You’ll analyse performance across the application funnel to spot drop-off and inefficiency, then design and evaluate well-structured experiments to test alternative journeys. You'll use statistical thinking to make assumptions explicit, interpret results correctly, and uphold strong internal standards for how evidence is generated, communicated, and used.
- Cross-functional collaboration: You’ll work with Engineering, Design and Data Science colleagues to scope and sequence changes, ensuring that proposals are feasible and aligned with wider priorities. You’ll present analyses and recommendations to senior stakeholders, making uncertainty explicit and clarifying expected commercial impact.
The requirments
Essential:
- Experience in a strategy, analytics, product, finance, or consulting role and using data to inform commercially-meaningful decisions.
- Quantitative background in a STEM discipline (degree or equivalent), such as mathematics, statistics, physics, or engineering.
- SQL fluency querying and analysing large production datasets.
- Critical thinking mindset that identifies assumptions early, examines problems rigorously, and proposes well-reasoned improvements to product, policy, or process.
- Clear communication and the ability to frame statistical results for commercial decision-makers, clarify assumptions for technical peers, and connect both to action.
Bonus:
- Experience designing, running, and interpreting controlled experiments, including A/B tests, to inform product or policy decisions.
- Experience working closely with engineering or data science teams to deploy analytical insights into production systems.
- Experience analysing and improving customer journeys, balancing conversion, risk, and long-term value.
- Experience using Python or similar tools to structure analyses, prototype models, or automate workflows.
The salary
We expect to pay from £60,000 - £75,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.
The offices
We put a lot of effort into making iwoca a great place to work:
- Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.
The benefits
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
And to make sure we all keep learning, we offer:
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.
Useful links:
- iwoca benefits & policies: https://coda.io/@iwocauk/iwoca-benefits-policies-uk
- Interview welcome pack: https://coda.io/@iwocauk/interview-welcome-pack-tap