Strategy Director

Strategy Director – Healthcare Advertising

Role Overview

This role is for a senior strategist who believes effectiveness comes from creativity, and creativity is strongest when grounded in sharp commercial and human insight. The Strategy Director will play a central role in shaping high-impact healthcare communications, working across complex, fast-moving brands with significant creative ambition.

The focus is on making the work work, delivering strategy that drives meaningful business results while inspiring bold, distinctive creative thinking.

Key Responsibilities

• Lead strategic thinking across major healthcare and pharmaceutical accounts, owning brand, marketing and communications strategy from insight through execution.
• Act as the strategic bridge between commerce and creativity, translating business challenges, data and research into clear, inspiring creative direction.
• Partner closely with creative, account, data and specialist teams to develop integrated strategies across channels, ensuring consistency, ambition and effectiveness.
• Stay close to the work from briefing through delivery, guiding creative development and ensuring ideas remain both strategically sound and creatively strong.

Strategic & Commercial Capability

• Apply a deep understanding of business fundamentals, growth drivers and risk to shape strategies that deliver measurable impact.
• Use data, research and insight to uncover opportunities, challenge assumptions and sharpen creative ideas.
• Define and champion effectiveness frameworks, ensuring work can clearly demonstrate commercial and behavioural results.
• Frame marketing as an investment, not a cost, helping clients understand the value and impact of creativity.

Creative & Engagement Expertise

• Develop creative strategies that balance rigour and imagination, turning insight into work that resonates emotionally and performs commercially.
• Design engagement and communications models that make smart use of channels, platforms and experiences to drive behaviour change.
• Confidently guide creative ambition, challenge teams to think differently and push beyond expected solutions.
• Bring a strong understanding of modern marketing, brand building and audience engagement within healthcare contexts.

Leadership & Collaboration

• Provide clear strategic leadership, setting direction and rallying multidisciplinary teams behind a shared ambition.
• Build trusted partnerships with clients and internal teams, combining authority with collaboration.
• Mentor and develop junior strategists, raising standards and contributing to a strong, positive strategy culture.
• Contribute to the broader strategic voice of the agency through writing, presenting and influencing thinking.

What we're looking for

• Extensive agency experience is a must. With a track record of leading complex, high-profile accounts.
• Intellectually sharp, creatively curious and comfortable taking well-judged risks.
• A persuasive storyteller with strong presence, able to sell ideas with clarity, confidence and emotional impact.
• Restless, generous and collaborative in approach, with a genuine desire to make work that stands out and makes a difference.