TikTok Shop - Beauty Business Development Team Lead, London (Fixed-Term Contract)
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (40.0%).
Occupation TypeProgrammers and software development professionals
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£54,700
(£28.05 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The Beauty team at TikTok Shop partners with brands to help them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment. Business Development plays a critical role in driving beauty growth on TikTok Shop UK by identifying high-potential sellers, converting the right opportunities, and supporting brands through onboarding and early-stage incubation to unlock long-term growth on the platform.
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience. TikTok is already the place where trends first surface, and where brands, creators, and consumers are connected in meaningful ways — nowhere is this more true than in K-Beauty, where affiliate-led discovery, bundle innovation, and creator storytelling have driven category-defining growth.
This is a hybrid Business Development and Account Management role focused exclusively on Korean beauty brands. You will own the full lifecycle for a portfolio of fast-growing K-Beauty sellers — from prospecting and pitching, through onboarding and integration, into ongoing account management, growth planning, and commercial performance. You will be the day-to-day commercial lead for some of the most dynamic brands on the platform.
Responsibilities
- Lead and manage a team of approximately 10 account executives across seller acquisition and incubation, setting clear expectations on execution quality, pace, and commercial outcomes.
- Drive strong performance across the certain seller lifecycle, from lead conversion and onboarding through to early-stage incubation and milestone progression.
- Ensure the team effectively works platform-provided high-potential leads, with strong discipline in outreach, follow-up, conversion, and seller activation.
- Build and refine scalable playbooks for seller acquisition, onboarding, incubation, and account growth, improving consistency across the team.
- Coach team members on business development, seller communication, problem-solving, and growth strategy to raise overall team capability.
- Monitor team and seller performance closely, using data and operational insight to identify bottlenecks, improve execution, and drive stronger business progress.
- Partner cross-functionally with internal stakeholders to resolve seller blockers, improve processes, and support commercial growth across the portfolio.
- Step into key seller conversations when needed, especially for high-priority merchants, complex situations, or strategic growth opportunities.
- Foster a high-performance team culture built on accountability, ownership, coaching, and continuous improvement.
Qualifications
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The Beauty team at TikTok Shop partners with brands to help them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment. Business Development plays a critical role in driving beauty growth on TikTok Shop UK by identifying high-potential sellers, converting the right opportunities, and supporting brands through onboarding and early-stage incubation to unlock long-term growth on the platform.
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience. TikTok is already the place where trends first surface, and where brands, creators, and consumers are connected in meaningful ways — nowhere is this more true than in K-Beauty, where affiliate-led discovery, bundle innovation, and creator storytelling have driven category-defining growth.
This is a hybrid Business Development and Account Management role focused exclusively on Korean beauty brands. You will own the full lifecycle for a portfolio of fast-growing K-Beauty sellers — from prospecting and pitching, through onboarding and integration, into ongoing account management, growth planning, and commercial performance. You will be the day-to-day commercial lead for some of the most dynamic brands on the platform.
Responsibilities
- Lead and manage a team of approximately 10 account executives across seller acquisition and incubation, setting clear expectations on execution quality, pace, and commercial outcomes.
- Drive strong performance across the certain seller lifecycle, from lead conversion and onboarding through to early-stage incubation and milestone progression.
- Ensure the team effectively works platform-provided high-potential leads, with strong discipline in outreach, follow-up, conversion, and seller activation.
- Build and refine scalable playbooks for seller acquisition, onboarding, incubation, and account growth, improving consistency across the team.
- Coach team members on business development, seller communication, problem-solving, and growth strategy to raise overall team capability.
- Monitor team and seller performance closely, using data and operational insight to identify bottlenecks, improve execution, and drive stronger business progress.
- Partner cross-functionally with internal stakeholders to resolve seller blockers, improve processes, and support commercial growth across the portfolio.
- Step into key seller conversations when needed, especially for high-priority merchants, complex situations, or strategic growth opportunities.
- Foster a high-performance team culture built on accountability, ownership, coaching, and continuous improvement.
Qualifications
Minimum Qualifications
- Significant experience in Business Development, seller acquisition, account management, or merchant growth within e-commerce, marketplace, or platform-based businesses.
- Demonstrated people management experience, ideally leading a team of around 10 individuals in a fast-paced commercial environment.
- Strong coaching capability, with experience improving team performance through clear feedback, structured management, and skill development.
- Experience working with lead-based acquisition models and high-potential seller portfolios is highly preferred.
- Strong analytical and operational skills, with the ability to use data to guide prioritisation, diagnose issues, and improve team performance.
- Excellent stakeholder management and communication skills, with the ability to influence both internal teams and external sellers.
- Experience in e-commerce, marketplaces, social commerce, or merchant-facing platform businesses is strongly preferred.
Preferred Qualifications
- At least 5 years of experience in seller acquisition and seller management/incubation, including at least 2 years of people management experience.
- Experience leading a team in a fast-paced e-commerce, marketplace, or platform business.
- Strong track record of driving both seller conversion and post-onboarding growth.
- Experience coaching team members on business development, seller strategy, and execution quality.
- Strong commercial judgment, with the ability to balance team management, operational discipline, and business growth.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn an
- Significant experience in Business Development, seller acquisition, account management, or merchant growth within e-commerce, marketplace, or platform-based businesses.
- Demonstrated people management experience, ideally leading a team of around 10 individuals in a fast-paced commercial environment.
- Strong coaching capability, with experience improving team performance through clear feedback, structured management, and skill development.
- Experience working with lead-based acquisition models and high-potential seller portfolios is highly preferred.
- Strong analytical and operational skills, with the ability to use data to guide prioritisation, diagnose issues, and improve team performance.
- Excellent stakeholder management and communication skills, with the ability to influence both internal teams and external sellers.
- Experience in e-commerce, marketplaces, social commerce, or merchant-facing platform businesses is strongly preferred.
Preferred Qualifications
- At least 5 years of experience in seller acquisition and seller management/incubation, including at least 2 years of people management experience.
- Experience leading a team in a fast-paced e-commerce, marketplace, or platform business.
- Strong track record of driving both seller conversion and post-onboarding growth.
- Experience coaching team members on business development, seller strategy, and execution quality.
- Strong commercial judgment, with the ability to balance team management, operational discipline, and business growth.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn an
d innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.