Vacancy: Product Marketing Manager
Location
Harrow, England, United Kingdom
Employment TypeFull-time
Posted At4/23/2026
UK Visa Sponsorship Analytics
Occupation TypeMarketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Job title: Product Marketing Manager Salary: Up to £55,000 per annum Location: London / Swindon Contract Type: Full-time, permanent
This role will be responsible for defining and delivering the product positioning, value propositions and go-to-market strategies that drive growth across our portfolio. Acting as the expert on our products, competitors and customers, the Product Marketing Manager ensures BCS is clearly understood, confidently chosen and continuously valued by employers, training providers and other key audiences.
Closing date: 10th May 2026
Proposed interview dates 14th - 22nd May 2026
Key Responsibilities
Product & Market Strategy
This role will be responsible for defining and delivering the product positioning, value propositions and go-to-market strategies that drive growth across our portfolio. Acting as the expert on our products, competitors and customers, the Product Marketing Manager ensures BCS is clearly understood, confidently chosen and continuously valued by employers, training providers and other key audiences.
Closing date: 10th May 2026
Proposed interview dates 14th - 22nd May 2026
Key Responsibilities
Product & Market Strategy
- Develop clear, insight led positioning and messaging for products and propositions, ensuring they resonate with B2B buyers and differentiate BCS in the market.
- Gather market, customer and competitor insights and work with Product to turn these findings into recommendations that shape product development, pricing and go‑to‑market strategy.
- Define and evolve customer personas, decision buying units, user needs and end-toend journeys.
- Lead cross functional GTM planning for new product launches, feature and proposition updates — ensuring alignment between Product, Marketing and Sales.
- Identify target segments, craft value propositions and design product centric campaigns and content that drive awareness, adoption and revenue.
- Develop and maintain compelling product narratives, ensuring consistency across all touchpoints.
- Plan and implement lead generation automation as part of the GTM strategy.
- Create and maintain high impact sales enablement materials including pitch decks, product information portal, case studies etc.
- Partner with Sales to strengthen pre-sales and sales journeys, improve conversion and identify opportunities to enhance product understanding.
Customer Engagement & Lifecycle
- Shape product adoption and retention strategies, onboarding content and continuous value communications.
- Analyse user behaviour and customer feedback to identify ways to improve lifetime value and reduce churn.
- Monitor lead generation, product performance, campaign outcomes and market trends; use data to refine GTM strategies and future activity.
- Inform product roadmap decisions by communicating market demand, customer pain points and competitive threats.
- Work collaboratively with Product, Sales, Marketing and external partners to ensure cohesive execution and a unified product story.
- Ensure all materials and GTM activities comply with UK GDPR, PECR, DMCCA 2024 and the CAP Code.
- Maintain high editorial and brand standards across all product communications.
- Continuously look for ways to improve processes, insights, GTM execution and cross-team collaboration.
- Role model BCS values and actively contribute to our mission and purpose.