Website & Analytics Manager
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (49.0%).
Occupation Type
Information technology professionals not elsewhere classified.
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£52,300
(£26.82 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Lumina Learning. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
Description
Purpose
The purpose of the Website & Analytics Manager is to accelerate revenue growth by transforming our digital ecosystem into a high-performing, insight-led demand engine. Sitting at the centre of our go-to-market strategy, the role converts our expertise, research and scientific credibility into qualified pipeline through a best-in-class website, CRM and acquisition infrastructure.
This role owns the end-to-end performance of digital channels from discovery to conversion ensuring our presence educates the market, builds trust with professional buyers and drives measurable commercial impact. By combining strategic leadership with hands-on optimisation, and leading a team of two, the Website & Analytics Manager continuously improves marketing effectiveness, conversion performance and contribution to revenue through data, experimentation and disciplined execution
Key Responsibilities
Website Strategy & Conversion
The purpose of the Website & Analytics Manager is to accelerate revenue growth by transforming our digital ecosystem into a high-performing, insight-led demand engine. Sitting at the centre of our go-to-market strategy, the role converts our expertise, research and scientific credibility into qualified pipeline through a best-in-class website, CRM and acquisition infrastructure.
This role owns the end-to-end performance of digital channels from discovery to conversion ensuring our presence educates the market, builds trust with professional buyers and drives measurable commercial impact. By combining strategic leadership with hands-on optimisation, and leading a team of two, the Website & Analytics Manager continuously improves marketing effectiveness, conversion performance and contribution to revenue through data, experimentation and disciplined execution
Key Responsibilities
Website Strategy & Conversion
- Own the strategy, structure and performance of the company website as a primary revenue channel
- Develop user journeys tailored to HR, L&D, Talent and consulting audiences
- Own marketing performance measurement and attribution approach
- Build dashboards and reports for marketing and leadership teams
- Translate performance data into optimisation actions and experiments
- Analyse channel effectiveness, buyer behaviour and funnel conversion
- Demonstrate marketing contribution to revenue
- Own SEO strategy focused on category creation and authority building
- Work closely with the Content & Communications team to shape search-led content strategy
- Identify high-intent and educational keyword opportunities
- Oversee content optimisation across articles, research and product pages
- Oversee CRM lifecycle structure, segmentation and data integrity
- Implement lead scoring, routing and nurturing workflows
- Support sales effectiveness through actionable lead intelligence
- Maintain alignment between marketing and commercial pipeline stages
- Ensure compliance and best practice in data handling
Develop and execute digital demand generation strategy aligned to revenue targets
Optimise funnel progression from visitor to MQL to SQL
Launch and scale paid media (LinkedIn and Google Ads)
Manage budget allocation, CPL and pipeline impact
Partner with sales to refine ICP and improve lead quality
Person Specification
Experience & Skills
5+ years experience managing B2B websites or lead generation in a professional services or complex sales environment
Strong experience managing CRM and marketing automation workflows
Strong experience of Hubspot CRM system implementation and continuous improvement, or similar CRM
Strong experience using GA4 to analyse website performance and user behaviour
Reasonable experience developing PPC strategy, implementation and delivering leads
Proven ability to interpret analytics, build dashboards and drive optimisation decisions
Experience working closely with sales teams on pipeline generation
2+ years experience managing or mentoring team members
Personal attributes
Were looking for someone who combines experience, mindset, and potential. Youll thrive in this role if you have:
Analytical and evidence-led decision maker
Commercially aware and outcome focused
Comfortable challenging assumptions using data
Highly organised and process driven
Able to translate complex propositions into clear journeys
Curious, experimental and improvement-oriented
LNKD1_UKTJ
Analytical and evidence-led decision maker
Commercially aware and outcome focused
Comfortable challenging assumptions using data
Highly organised and process driven
Able to translate complex propositions into clear journeys
Curious, experimental and improvement-oriented
LNKD1_UKTJ