Whiskey Education & Advocacy Manager

Whiskey Education & Advocacy Manager

Your manager: Head of Brand Architecture & Activation - Royal Salute & Midleton

Team: Marketing

Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market

Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio

Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Royal Salute is not simply a Scotch whisky, it is a world of nobility, craftsmanship and modern cultural relevance. As the brand continues to elevate Prestige Scotch through exceptional liquids, extraordinary experiences, and deep relationships with High-Net-Worth Individuals (HNWIs) across the globe, we are seeking an Education & Advocacy Manager to help shape its next chapter.

Your unique contribution

The Education & Advocacy Manager plays a critical role in protecting and elevating Royal Salute’s prestige equity worldwide.

This role ensures:

• Flawless delivery of high-value advocacy experiences, notably the Tower of London HNWI programme.
• Global consistency in brand storytelling and education, through clear advocacy frameworks and tools.
• Incremental net sales growth via education-led engagement within the Private Casks Programme.

You will have three main areas of responsibility:

1. Lead Prestige Advocacy Programme

Tower of London Experience (HNWI & VIP Programme)

• Own end-to-end execution of the Royal Salute Tower of London experience.

• Ensure flawless operational delivery aligned with luxury standards.

• Maintain strong collaboration with internal stakeholders and external partners.

• Safeguard brand credibility at one of Royal Salute’s most prestigious consumer touchpoints. Continuously elevate the experience to reflect evolving HNWI expectations.

2. Build Global Brand Education & Advocacy Framework

• Architect and own the global Royal Salute Brand Education & Advocacy strategy, establishing a vision that elevates brand authority across markets and luxury tiers.

• Develop and institutionalise the Royal Salute Brand Bible (history, craft, codes of luxury, portfolio narratives) as the definitive global source of truth, ensuring consistency.

• Design and implement the Prestige Mentoring & Advocacy Playbook, building world-class ambassador capability and embedding structured excellence across markets. Build scalable education tools adaptable across regions and luxury tiers.

3. Drive Private Casks Programme

• Enable education-led selling and client hosting, partnering with the events team to elevate HNWI engagement and conversion.

• Support coordination with PCMs on packaging personalisation, bespoke development, timelines, and international shipping.

• Support 2026/27 private casks program definition.

Who you’ll be working with

Internally, you’ll work with global brand teams, local Private Client Managers (PCMs), Communication, PR & Event teams.

Externally,

your contacts will include programme partners , hospitality and experiential agencies, luxury retail partners & Prestige on-trade accounts.

Your blend of talent

This position could be right for you if you have:

• Proven experience in advocacy, ambassadorial and/or education leadership roles.
• Strong background within Whiskey; luxury good or high-net-worth (HNWI) client environments are a plus.
• Demonstrated ability to design and implement global advocacy frameworks and scalable toolkits.
• Solid experience in leading event strategy and delivering premium experiential programmes.
• Commercial skills, with experience supporting high-value sales programmes and revenue growth initiatives.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for
Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2026-03-17

Target Hire Date:

2026-04-01

Target End Date: