Associate Creative Director
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Job Overview
We’re looking for an Associate Creative Director to lead the creative output on some of our biggest accounts.
This is a role for a creative leader who loves social and understands that the best social ideas have creators at the core of them. You’ll sit at the intersection of brands and culture, bringing a sharp eye for both brand and creator.
You’ll help drive the thinking, elevate the output, and help the team to get to better work faster.
This role sits between making and leading. You’ll set the tone for what good looks like through your own work, whilst also directing and elevating the work of the team.
You’ll have deep experience working on big social campaigns and always on brand social content, knowing what makes content stand out.
You’ll have an appreciation for both the conceptual and the executional.
You know how to take a brief, dissect it, and translate it into clear, actionable direction. You partner closely with Strategy, Client Services, and Production to shape the response, then lead your team through execution. Ensuring the work is culturally relevant, emotionally resonant, and built to perform.
As part of this role you’ll partially oversee a team of in-house creators, ideating and producing social first content at the speed of culture.
You’ll have a strategic mind helping to identify opportunities and empty spaces others might miss in collaboration with the strategy team.
You’ll be fluent in the language of the internet, aware of trends, memes and viral moments and know how and when to capitalise on those for our clients.
You also have experience working with creators, and understand how to collaborate with them in a way that elevates both the idea and the output.
Our creative north star is simple. Reject the comfortable, do the unexpected.
Responsibilities
Creative Thinking
- You’ll be the main creative thinker on BDBs largest and most complex creative briefs. Developing social-first, creator led ideas, rooted in culture.
- You’ll be expected to develop and articulate compelling and original creative solutions for these projects with full autonomy.
- Shape ideas that are designed to live natively through creators organic channels, brand channels and across platforms
- You’ll know how to collaborate with talent to build content worlds, not just one off posts
- You’ll be expected to understand and be able to develop creative ideas on three levels; executional, conceptual and business-level
- Play a key role in pitching and winning new business
- Present and defend creative work with clarity and confidence
Creative Direction, Leadership & Mentorship
- You’ll qualify briefs for the creative team, and define the creative team output per project. Interrogating briefs to identify unseen creative opportunities and ensure that they create the environment for creative success
- You’ll set creative direction and coach junior team members to develop the best creative ideas they can, competently identifying core ideas within their thinking and guiding them with further development.
- You’ll manage a team of diverse creatives on a day to day basis, discussing career progression, objective setting, and where necessary having difficult conversations situations to improve performance.
- You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for executional and conceptual creativity. This will involve proactively sharing great creative work with the global BDB team, and empowering everyone to achieve better creative ideas.
Client Relations
- Act as senior creative voice with clients, building strong, trusted relationships
- Present work with clarity and confidence, bringing clients along the creative journey
Business & Commercial Understanding
- You’ll understand the commercial impact of every idea you and your team are proposing (be it; the cost, the value to the brand beyond the brief, the reason that it will succeed, etc)
- Ensure creative solutions deliver against both brand and business objectives
- Think beyond the brief, identifying opportunities that drive growth
Skills & Attributes
- 8-10 years of experience with a strong focus on digital, social and creator led campaigns.
- Proven history of great conceptual work in the social space
- Experience creating brand-led social campaigns
- Experience working on and developing brand channel always on content as well as campaign ideas
- Strong pitch experience with a history of winning work
- A strategic mindset. You understand how ideas drive business outcomes
- Comfortable owning projects end-to-end
- Confident in challenging and improving briefs
- Experience leading the agency POV in integrated/cross-agency environments
- Strong knowledge of platforms, trends and best practices and how to apply them to the work
Creator First Thinking
- A clear POV of how brands should work with creators
- Experience in co-creating ideas with talent
- Understand how to brief creators in way that unlocks their creativity and talents
- Actively interested in creator culture and evolving platforms
- You’ll also be expected to know a wide selection of creators/ influencers and the content they create, and continue building this knowledge throughout your role at BDB
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
- Be Fair, Be Transparent - treat everyone fairly, ensure recognition
- Intentional Inclusivity - Actively listen, value diverse perspectives
- Champion Curiosity - Be curious, embrace feedback, explore new ideas
- Own it - Take accountability, be adaptable, lead by example
- Work for Tomorrow - Make decisions that contribute to a better future for BDB
- Kindness Over Ego - Lead with empathy, humility, and honesty
- All other call-outs!
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
- Not discriminate unlawfully against any person;
- Select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.
- A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process
Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.
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