Advertising accounts managers and creative directors (SOC 2494, also written as job code 2494) qualifies for UK Skilled Worker visa sponsorship. Your employer must pay at least the going rate of £46,000 per year. Scroll down for salary benchmarks, the visa rules, and live jobs from licensed sponsors.
Not sure if SOC 2494 applies to your situation?
The answer above is the general rule. Your case can be different if you already hold a visa and are extending or switching, if you were sponsored before a rule change, or depending on your salary. Our AI assistant can explain the full rules from gov.uk guidance.
Ask AI about SOC 2494Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.
UK market salary · ASHE 2025
How visa salary requirements compare to what employers pay.
Most advertising accounts managers and creative directors in the UK earn between £39,936 and £63,596 in basic pay. For Skilled Worker visa holders, the minimum salary (going rate) for this role is £46,000 (SOC 2494), sitting at the 43rd percentile of what UK employers pay and £2,152 below the median.
All figures are before tax. Calculate your take-home pay.
Comparing with an offer back home? Try the UK vs home country calculator.
Browse our register of UK companies with an active sponsor licence. Filter by industry, size, sponsor rating, and whether they're currently hiring advertising accounts managers and creative directors, so you only apply where a visa is actually on the table.
Browse licensed sponsorsYour employer must pay whichever is higher: the going rate for SOC 2494 (£46,000) or the general Skilled Worker threshold of £41,700 per year.
New entrants and ISL roles may qualify for a lower rate. See the New entrant & discount rates section below.
Your sponsor issues a Certificate of Sponsorship (CoS), a reference number the Home Office uses to check the job offer, salary, and duties line up with an eligible SOC code.
Submit the Skilled Worker visa application online within 3 months of your CoS assignment date. You'll also book a biometric appointment and pay the immigration health surcharge.
Apply on gov.ukTravel to the UK before your CoS start date and begin working for the sponsor named on the certificate.
If you're under 26, switching from a Student visa, or a recent UK graduate, your employer can pay the new entrant rate of £33,400 per year for up to 4 years.
Continuously sponsored as a Skilled Worker since before 4 April 2024? Lower thresholds apply: £37,200 standard, or £26,000 as a new entrant.
Other Skilled Worker-eligible roles in the same SOC minor group (249xx):
Yes. Advertising accounts managers and creative directors roles fall under SOC 2494 (Higher Skilled), so they qualify for Skilled Worker visa sponsorship. Your employer will need a sponsor licence and must pay at least the going rate for this occupation.
Job code 2494, SOC code 2494 and occupation code 2494 all refer to the same thing: the Standard Occupational Classification (SOC 2020) unit group covering advertising accounts managers and creative directors. The Home Office uses this 4-digit code on a Certificate of Sponsorship to check Skilled Worker visa eligibility and to set the going rate salary threshold for the role.
The going rate for Advertising accounts managers and creative directors (SOC 2494) is £46,000 (£23.59 per hour). Occupation rate applies. Your employer must pay whichever is higher: this going rate or the general Skilled Worker threshold of £41,700 per year.
SOC 2494 covers a range of advertising accounts managers and creative directors roles, including: Advertising account managers, Creative directors, Fundraising managers. Keep in mind that the Home Office matches jobs by duties rather than title alone. Two roles with the same title can fall under different SOC codes depending on the actual work involved.
Yes. If you're under 26, a recent graduate, a PhD student, or switching from a Student or Graduate visa, you count as a "new entrant". For Advertising accounts managers and creative directors (SOC 2494) the new entrant minimum is £33,400 per year, based on the Home Office's published lower going rate and the £33,400 new entrant threshold. The discount lasts up to 4 years in total.
We list Advertising accounts managers and creative directors roles from companies with a Home Office sponsor licence. Scroll down to see what's currently open, or search our full jobs database for more visa-sponsored positions across the UK.
This information is provided as guidance only and should not be treated as legal advice. Eligibility criteria and salary thresholds are based on the latest published government data. Always verify with the official UK government guidance or seek professional immigration advice.