Brand Director

Hi, we're BYOMA 👋

We're one of the world's fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratise and demystify beauty by empowering consumers to make smart, informed and educated choices. BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We're committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community because lets face it, barriers aren't beneficial for anything but your skin!

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Title: Brand Director

Department: Marketing

Location: Glasgow, UK (Head Office)

Hybrid: Working 4 days in-office (Mon-Thur) Friday working from home

Our Brand Director is responsible for defining, developing, and executing the brand strategy to drive growth, cultural relevance, and commercial success. This role leads the brand vision across marketing, communications, retail experience, and partnerships, ensuring a consistent and compelling brand presence across all consumer touchpoints.

The Brand Director works cross-functionally with product development, sales, digital, creative, and retail teams to deliver impactful launches and sustained brand growth.

Role Responsibilities:

Brand Strategy & Vision

• Define and evolve the long-term brand strategy and positioning.
• Translate brand DNA into clear consumer-facing storytelling and brand codes.
• Ensure consistency of brand identity across product, campaigns, retail, and digital.
• Monitor market trends, cultural shifts, and competitor activity to keep the brand relevant.

Marketing & Campaign Leadership

• Oversee campaign planning for major product launches and brand moments.
• Ensure campaigns deliver both brand equity and commercial impact.
• Work with creative and content teams to develop strong visual and narrative assets.

Product & Innovation Strategy

• Ensure product concepts align with brand positioning, consumer needs, and market opportunities.
• Lead go-to-market strategy for new launches including messaging, claims, and education.

Consumer & Cultural Insight

• Champion deep understanding of consumer behaviour, skincare trends, and cultural movements.
• Use data, research, and social listening to inform brand strategy.
• Translate insights into meaningful innovation and marketing ideas.

Team Leadership

• Lead and develop a high-performing brand marketing team.
• Foster strong collaboration with cross-functional departments including sales, product development, and creative.
• Manage external agencies including creative, PR, media, and influencer partners.

What we're looking for:

• 8–12+ years experience in brand marketing within beauty, skincare, cosmetics, or consumer goods
• Proven experience leading brand strategy and major product launches
• Strong understanding of beauty consumer trends and digital marketing

What's in it for you

In addition to our competitive base salary, we offer:

• Annual bonus based on company performance
• Company Pension Scheme
• Group Income Protection & Critical Illness Cover
• Private Medical Insurance, including dental, vision and vaccine cover
• Fertility Insurance
• Plus …lots of other perks like BYOMA products every month! 💛

To find out more please get in touch with our People & Culture team via careers@byoma.com, or click to apply!