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  1. Home
  2. Occupation eligibility
  3. SOC 1132

Marketing, sales and advertising directors SOC 1132

Marketing, sales and advertising directors (SOC 1132) qualifies for UK Skilled Worker visa sponsorship. Your employer must pay at least the going rate of £87,300 per year. Scroll down for salary benchmarks, the visa rules, and live jobs from licensed sponsors.

What does a marketing, sales and advertising director do?

Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.

Typical tasks

  • liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives
  • discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products
  • defines target group for advertising campaigns and implements strategy through appropriate media planning work
  • conceives advertising campaigns to impart the desired product image in an effective and economical way
  • examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities
  • controls the recruitment and training of staff
  • stays abreast of changes in market trends and advertising rates
  • produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies

Typical entry routes and qualifications

Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.

Visa sponsorship requirements

SponsorshipEligible
Skill levelHigher Skilled (RQF Level 6+)
Going rate£87,300
Visa issuanceSoon

UK market salary · ASHE 2025

What marketing, sales and advertising directors earn in the UK

£89,700
basic median, full-time▲ 7.1% YoY

Plus £7,442 – £37,882 in bonus & commission

UK market basic pay at a glance

ASHE 2025

How visa salary requirements compare to what employers pay.

10th £46,592p10£47k25th £64,792p25£65kmedian £89,700med£90k75th £121,836p75£122k90th £156,624p90£157k
huntukvisasponsors.com
SOC 1132
£41,700 thresholdthreshold£42knew entrant £61,110–£78,570new entrant£61k–£79kgoing rate £87,300going rate£87k

Most marketing, sales and advertising directors in the UK earn between £64,792 and £121,836 in basic pay, with experienced professionals in the top 10% earning above £156,624. For Skilled Worker visa holders, the minimum salary (going rate) for this role is £87,300 (SOC 1132), sitting at the 48th percentile of what UK employers pay and £2,400 below the median.

All figures are before tax. Calculate your take-home pay.

Source: ONS ASHE 2025 provisional, Table 14. Sample: ~229k UK jobs. Full-time employees only. Figures show basic pay (excluding bonus, commission, and overtime), which the Home Office uses for Skilled Worker visa salary checks. The "going rate" is the minimum basic salary a Skilled Worker visa sponsor must pay for this occupation code.

Source & methodology

Source: ONS ASHE 2025 provisional, Table 14. Sample: ~229k UK jobs. Full-time employees only. Figures show basic pay (excluding bonus, commission, and overtime), which the Home Office uses for Skilled Worker visa salary checks. The "going rate" is the minimum basic salary a Skilled Worker visa sponsor must pay for this occupation code.

How to get sponsored as a marketing, sales and advertising director

  1. 1

    Find a licensed sponsor on Hunt UK Visa Sponsors

    Browse our register of UK companies with an active sponsor licence. Filter by industry, size, sponsor rating, and whether they're currently hiring marketing, sales and advertising directors, so you only apply where a visa is actually on the table.

    Browse licensed sponsors
  2. 2

    Confirm the salary meets the £87,300 going rate

    Your employer must pay whichever is higher: the going rate for SOC 1132 (£87,300) or the general Skilled Worker threshold of £41,700 per year.

    New entrants and ISL roles may qualify for a lower rate. See the New entrant & discount rates section below.

  3. 3

    Receive a Certificate of Sponsorship

    Your sponsor issues a Certificate of Sponsorship (CoS), a reference number the Home Office uses to check the job offer, salary, and duties line up with an eligible SOC code.

  4. 4

    Apply for a Skilled Worker visa at gov.uk

    Submit the Skilled Worker visa application online within 3 months of your CoS assignment date. You'll also book a biometric appointment and pay the immigration health surcharge.

    Apply on gov.uk
  5. 5

    Move to the UK and start work

    Travel to the UK before your CoS start date and begin working for the sponsor named on the certificate.

New entrant & discount rates

If you're under 26, switching from a Student visa, or a recent UK graduate, your employer can pay the new entrant rate of £60,000 (70% of the going rate) for up to four years.

Roles under SOC 1132

Account DirectorSales DirectorHead of SalesHead of MarketingAdvertising and marketing directorsMarketing, sales and advertising directors

Recent jobs under SOC 1132

No current listings under SOC 1132.
Browse all sponsor jobs

Related occupations

Other Skilled Worker-eligible roles in the same SOC minor group (113xx):

1135Charitable organisation managers and directorsGoing rate £44,3001136Human resource managers and directorsGoing rate £52,9001134Purchasing managers and directorsGoing rate £54,7001139Functional managers and directors not elsewhere classified.Going rate £74,7001131Financial managers and directorsGoing rate £75,1001133Public relations and communications directorsGoing rate £77,200

Frequently asked questions

Can marketing, sales and advertising directors get a UK Skilled Worker visa?

Yes. Marketing, sales and advertising directors roles fall under SOC 1132 (Higher Skilled), so they qualify for Skilled Worker visa sponsorship. Your employer will need a sponsor licence and must pay at least the going rate for this occupation.

What salary do marketing, sales and advertising directors need for visa sponsorship?

The going rate for Marketing, sales and advertising directors (SOC 1132) is £87,300 (£44.77 per hour). Occupation rate applies. Your employer must pay whichever is higher: this going rate or the general Skilled Worker threshold of £41,700 per year.

What job titles are covered by SOC 1132?

SOC 1132 covers a range of marketing, sales and advertising directors roles, including: Advertising and marketing directors, Sales directors, Marketing, sales and advertising directors not elsewhere classified.. Keep in mind that the Home Office matches jobs by duties rather than title alone. Two roles with the same title can fall under different SOC codes depending on the actual work involved.

Is there a lower salary for new graduates entering marketing, sales and advertising directors roles?

Yes. If you're under 26, a recent graduate, or switching from a Student visa, you count as a "new entrant" and your employer only needs to pay 70% of the going rate (with an absolute floor of £33,400/year — the new-entrant minimum cannot go below that). For Marketing, sales and advertising directors, that works out to £60,000. The discount lasts up to four years.

Where can I find marketing, sales and advertising directors jobs with UK visa sponsorship?

We list Marketing, sales and advertising directors roles from companies with a Home Office sponsor licence. Scroll down to see what's currently open, or search our full jobs database for more visa-sponsored positions across the UK.

This information is provided as guidance only and should not be treated as legal advice. Eligibility criteria and salary thresholds are based on the latest published government data. Always verify with the official UK government guidance or seek professional immigration advice.