China Digital Marketing Manager
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China Digital Marketing Manager
Location: London
Job Type: Full-time or Part-time
Salary: Based on experience
About 11K Consulting
11kconsulting.com
Founded in 2015, 11K Consulting is a leading China-specialist communications consultancy helping overseas brands unlock the potential of Chinese affluent consumers.
We partner with some of the world’s most respected names in luxury real estate, design & architecture, hotels, and lifestyle in the UK, and other countries across the globe, bridging cultural and commercial opportunities between the UK and China, and beyond.
At 11K Consulting, we pride ourselves on our cross-cultural expertise, supportive and high-performing team culture, and commitment to professional growth. You’ll join a growing team working across exciting international luxury property and destination brands, with flexibility to work in China and the UK, contribute, and make a real impact.
Why Join 11K
- Work with prestigious international luxury brands and gain cross-market exposure
- Join a supportive growing team with a culture that values individual strength, creativity, accountability, and growth
- Opportunities to grow within a fast-evolving, collaborative and ambitious team
- 25 days’ annual leave plus 1 day off on your birthday after passing the probationary period
- Performance-based annual bonus
- Enjoy hybrid working, 2 days in the London office (Holborn)
- Ongoing tailored training and professional growth opportunities with set training budget every year
- Membership fee allowance for joining a Toastmasters club, if interested, to help improve public speaking skills
- A clear career development programme and regular performance review
About the Role
We’re looking for an ambitious and commercially minded China digital marketing professional who thrives in a fast-paced agency environment and has a proven track record delivering impactful campaigns for luxury property, hospitality, and destination brands.
This role offers significant ownership and visibility, combining strategic thinking, client leadership, and hands-on campaign execution across high-profile international brands.
Key Responsibilities
- Develop data-driven digital marketing strategies for the Chinese market, optimising multi-channel campaigns including the major platforms WeChat, Video Channel, RedNote, and Baidu; and ensuring compliance and regulations.
- Own and execute social campaigns end-to-end, acting as brand account holder, managing calendars, engagement, optimising and community growth, and most importantly leads generation for luxury property, hotel and lifestyle brands.
- ·Create and localise content that resonates with Chinese audiences while maintaining UK/international brand tone, collaborating with designers and copywriters.
- Manage and optimise paid advertising across WeChat, RedNote, Baidu and other key platforms to maximise ROI.
- Lead day-to-day client communications, building trust, managing expectations and coordinating seamless delivery, and always meet deadlines with high quality of work.
- Monitor and analyse campaign performance using tracking tools to deliver data-driven insights, reports and recommendations.
- Build and manage partnerships and influencer campaigns, including outreach, briefing and performance tracking to drive sales enquiries and bookings.
What We’re Looking For:
- 4-8 years agency or relevant experience in a fast-paced environment
- Strong hands-on solid experience managing WeChat Official Accounts, Video Channel and RedNote campaigns.
- Proven experience delivering commercially successful China digital campaigns for property and hospitality in China with understanding of advertising restrictions.
- Highly organised with strong project and timeline management capabilities.
- Ability to show tangible campaign growth data (engagement, enquiries, or conversions).
- Fluent in Mandarin Chinese and English, both written and spoken.
Ready to Join Us?
If you’re a culturally fluent China digital marketing professional who thrives on creating impact in the Chinese market, please send your CV and a brief cover note to sally@11kconsulting.com.