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Description
Our Client Development Managers (CDMs) are a key link between our customers and apetito. Customers see their CDM as the face of apetito - they are an instrumental part of the success of apetito partnerships
A successful CDM will be an authentic, enthusiastic self-starter, who can develop long-term partnerships with customers and achieve commercial targets including high levels of customer retention and loyalty.
Our CDMs manage their own customers whilst having a team of apetito colleagues to support them. This is an important role and gives us a real point of difference in the market.
The Care Homes Team are
Dedicated experts in the provision of food for older people
We are genuine partners to Care Homes and their teams
We are proud to create food that is enjoyed and shared. Our Care Homes team have a very forward thinking culture that will really help us to accelerate growth over the next 5 years. We have a mix of experienced managers, food professionals and graduates who are positive and passionate about what we do. We make a real difference.
Click here to hear from a CDM in our carehomes team about the role.
This role is covering the North West of England and will require travel across the region as well as to our head office in Trowbridge, Wiltshire.
A company car is provided so you'll need a full UK driving licence, ideally with no points or endorsements.
apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.
Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.
Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.
Retention
Retention is the key challenge of the CDM role. The targets set are to achieve 95% Account & Value retention on existing accounts.
Mobilisations
A key element of this role is to ensure that we mobilise our service excellently. This will involve introducing our system, training staff and ensuring that they are appropriately skilled to continue the service.
Business Development
To work closely with and support KAM’s to develop group opportunities for further business development. Apetito target Groups as opposed to Independents and the development of on-going business is often as a direct result of a successful mobilisation.
Relationships
External relationships are obviously key to the success of this role, but CDM’s are required to work closely and collaborate with other divisions, to include Marketing, CS&D and Product development, Healthcare, LA and WFF.
The CDM would typically manage a portfolio of around 40 customers with a key focus on budget control, delivering training needs, product presentations and dispute resolution.
The role will also be expected to promote apetito throughout the Care Homes marketplace through extensive networking.
Essential
Proven experience of achieving and exceeding targets as an Account Manager
Experience delivering training
Consultative, solutions-led sales approach (rather than a hard product sell.)
Strong commercial accumen - be able to justify a business-case.
Strong organisation skills- able to manage their time and workload
Work well as part of a team, contributing to shared success
Objections handling focused around financial issues.
Good O Levels / GCSEs to support a high standard of business communication skills and numerical analysis.
Excellent influencing and interpersonal skills
Attentive to customer's needs
Methodical and analytical in approach, but with a results focus
Full UK driving licence
Desirable
Catering experience
Experience of food/nutritional/technical standards
Experience of the Care sector
Further education
Intermediate/Advanced Food Hygiene Training
Personal Qualities
Passion for this role
Gravitas- Credibility with owners and management boards
Compassionate and able to show empathy with the customer
Constantly looking to improve existing practices; strives for excellence
Resilient & determined
As this role involves working with elderly and vulnerable customers, it is exempt from The Rehabilitation of Offenders Act 1974 and requires an Enhanced DBS Disclosure.
Due to the geography of this role and the nature of working with customers in school and nursery settings, flexibility with working hours will be needed.
Travel to customers across the region and to national events, including overnight stays, will be a regular requirement - typically 1 night per week.
A company car is provided to facilitate this and a clean (or virtually clean) driving licence is essential.
Competitive salary - accredited Living Wage employer
Company car
25 days holiday per year, plus bank holidays
Option to purchase up to 5 additional days holiday per year
Generous annual bonus scheme
Pension scheme - employer matched contributions up to 5%
Life assurance scheme worth 2x annual salary
Free turkey or voucher at Christmas
apetito perks scheme including salary sacrifice options and retail discounts
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.
We develop a range of products designed to enhance health and well-being for all our customers.
We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.
We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.
Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.
We embrace inclusion, empowering individuals from diverse
backgrounds.
Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Client Development Manager | apetito UK | Hunt UK Visa Sponsors